In this episode of the BAKERY podcast, Riel and Ryan discuss various aspects of the cannabis industry, including experiential marketing, the differences between direct delivery and flow-through systems, the importance of product freshness, and the challenges of advertising within regulatory frameworks. They also explore the significance of building relationships in the market, the effectiveness of long-form content on platforms like Reddit, and share insights on current vape product trends. The conversation wraps up with thoughts on market predictions and the future of cannabis sales.
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