Ecommerce is becoming an important channel for the cannabis industry. It’s allowed business owners to expand their customer base.
However, for cannabis stores to entice customers to shop online at their store they have to do more than just offer an ecommerce solution. The need for personalization is an increasingly important factor.
In this article, we’ll explore personalization as well as how businesses can leverage it.
The rise of ecommerce in the cannabis industry
The cannabis industry has witnessed a substantial shift from brick-and-mortar dispensaries to online platforms. This has been fueled by advancements in technology and the convenience it offers to consumers.
Ecommerce stores allow cannabis businesses to overcome geographical limitations, reach a larger audience, and operate beyond traditional business hours.
This shift has presented new opportunities and challenges, pushing businesses to adapt and innovate to stay competitive in a rapidly evolving market.
But simply offering an online solution for customers isn’t enough. You have to find a way to bring customers in and keep them. This is where personalization comes in.
Connect with your customers on a deeper level and you’ll reap the benefits of loyal cannabis customers.
The need for personalization
Personalization has become a crucial factor in driving customer engagement and loyalty. With a wide range of cannabis products available, customers seek tailored experiences that cater to their specific needs and preferences.
Ecommerce stores can leverage customer data and analytics to provide personalized recommendations, product suggestions, and targeted promotions.
By understanding customer preferences, businesses can create customized marketing campaigns, improve customer satisfaction, and drive repeat purchase along with so many other benefits.
Here are some key benefits of offering personalization to customers:
Meeting customer expectations
In today’s highly competitive market, customers expect personalized experiences. They want to feel understood and valued as individuals.
Business can offer personalized product recommendations, promotions, and content based on their preferences, purchase history, and browsing behaviour.
Catering to diverse customer preferences
The cannabis industry caters to a wide range of customers with different needs, preferences, and consumption methods.
Personalization allows ecommerce stores to provide tailored recommendations based on factors such as desired effects, preferred strains, product formats, and dosage requirements.
This level of customization ensures that customers find the products that best suit their individual preferences, leading to higher satisfaction and increased sales.
Building customer loyalty and retention
Personalization fosters a sense of loyalty and connection between the customer and the ecommerce store.
When customers feel that their needs are understood and met, they are more likely to return for future purchases.
By offering personalized experiences, cannabis ecommerce stores can build long-term relationships with customers, enhance brand loyalty, and increase customer retention rates.
To learn more about brand loyalty check out our article “Building brand loyalty in the cannabis industry.”
Driving up-selling and cross-selling
Personalization provides an opportunity for cannabis ecommerce stores to upsell and cross-sell products.
Analyzing customer data and preferences, stores can recommend complementary or higher-priced items that align with the customer’s interests.
This increases the average order value and exposes customers to a broader range of products they may not have considered before.
Enhancing marketing effectiveness
Personalization enables targeted marketing campaigns tailored to specific customer segments.
Cannabis ecommerce stores can improve the effectiveness of their marketing efforts such as delivering personalized emails, notifications, and advertisements.
Customers are more likely to engage with and respond positively to messages that are relevant to their interests, leading to higher click-through rates, conversions, and overall marketing ROI.
How to use personalization
The benefits of personalization can do wonders for cannabis owners looking to connect better with customers.
Here are some actionable ways businesses can utilize personalization:
Personalized product recommendations
Implement recommendations that suggest products to customers based on browsing history, purchase behaviour, and preferences.
You can offer tailored product suggestions and increase the chances of conversions.
Targeted email marketing
Utilize customer data to send targeted email campaigns. Segment your email list based on preferences, purchase history, or geographic location, and tailor the content and offers accordingly.
Personalized emails can help increase engagement and drive repeat purchases.
Personalized discounts and offers
Provide exclusive discounts, offers, or promotions based on individual customer behaviour.
For example, you can offer a discount on a customer’s favourite product or provide a special offer for their birthday.
These personalized incentives can increase customer loyalty and encourage repeat business.
Implement a live chat feature to provide personalized customer support and assistance.
A live agent can help customers find the right products, answer their queries, and provide a more personalized shopping experience.
Create a loyalty program that rewards customers based on their purchasing behaviour.
Offer personalized rewards and incentives, such as discounts on their favourite products or early access to new releases.
Adapt with the cannabis industry
The cannabis industry’s ecommerce sector is witnessing remarkable growth. By tailoring experiences to individual customers, businesses can cultivate loyalty and drive growth.
As the industry continues to evolve, businesses that prioritize personalization will gain a competitive advantage in the fast-growing cannabis ecommerce landscape.
For those looking to personalize their cannabis store and streamline operations, we offer a solution – Breadstack Cannabis.
Breadstack is built to create loyalty, grow your customer base, and improve your profits.
One platform with everything you need to optimize your online store and business: real-time data, business intelligence, analytics, inventory management, customer support, promotions, and fulfillment.
Ready to try us out?