CannabisCustomer Stories

Case Study: Take Off Cannabis Increases YOY sales by 31.5% with Breadstack eCommerce

Take Off Cannabis on Breadstack eCommerce

Case Study: Take Off Cannabis

Take Off Cannabis stands out in a community of 27,000 people in Thorold, Ontario. With another dispensary right down the street, owner Bret Unger knew he needed more than just good products to attract and keep customers, he needed an edge. That’s where Breadstack came in.

What were the challenges?

For Bret, the challenge wasn’t just selling cannabis, it was making his store stand out in a crowded market. Bret wanted to have a website that truly reflects his brand and resonates with his customers.

"Every dispensary uses the same system. Everyone's using Dutchie. I wanted to be different—something that actually reflects our brand, and that’s why Breadstack was a no-brainer choice" Bret explained.

He was challenged with an iFrame menu that was not SEO-friendly. He wanted to ‘own’ his customer data and use it to enhance customer experiences and drive sales. On top of that, managing delivery routes, processing orders, and keeping everything running smoothly while doing everything manually was very challenging, and eating into valuable time which could be better used to grow the business. Facing all these challenges in an already tough industry is not easy.

Bret wanted a solution capable of streamlining his operations, enhancing the customer experience, and growing his online sales. That’s where Breadstack stepped in. 

The Breadstack Advantage

When Bret partnered with Breadstack, the results spoke for themselves. Here’s how Breadstack helped Take Off Cannabis improve every part of their business:

A Website that Feels like Home

Breadstack’s eCommerce team designed a website that didn’t just sell products—it told a story. For the first time, Bret had an online store that looked and felt like Take Off Cannabis. It was a perfect reflection of the brand. Bret shared

“Having this website is like what I always wanted but never had. It's just such a breath of fresh air to be able to have something that's just different than the shop across the street.”​

Getting Found in Online Search – SEO 

Unlike the previous Dutchie iFrame menu, that wasn’t SEO-friendly, Breadstack’s SEO-optimized eCommerce website allowed Take Off Cannabis to gain search visibility, boosting their site on top of search every time customers searched for cannabis in their area.

This ensured Take Off was being seen by potential online customers–resulting in a 36% increase in pickup orders. Their site now ranks #1 for the search term “weed delivery thorold

Deliver with Confidence using Breadstack Fulfillment 

Before Breadstack, Bret was spending hours of valuable time in planning routes and managing deliveries. With Breadstack’s fulfillment tools, all the headaches surrounding delivery and fulfillment disappeared. Breadstack helped automate route planning and streamline delivery operations.

“Before Breadstack, I’d spend half an hour planning delivery routes. Now it’s all automated, the app spits it out and it’s perfect. We’re saving 10–15 hours a week per store”

Bret also mentioned that his entire team (Budtenders, Managers and Delivery drivers) are loving the new upgrade. Breadstack fulfillment has made everyone’s lives easier and given Take Off Cannabis valuable time to focus on other aspects of their business. This directly translates into revenue, resulting in an 18% increase in delivery orders. 

Live Chat and e-Transfer

Take Off Cannabis had a complete upgrade with Breadstack, including Breadstack’s Live Chat and e-Transfer payment option improving their online customer experience. Live Chat allows Bret to provide exceptional customer service to online customers with real-time product recommendations and personalized coupons, providing immediate value to customers and driving sales. With the Interac e-Transfer integration, customers had a convenient way to pay, and Bret saved money on transaction fees.

“13.5% of our orders are paid via e-Transfer now. Those savings alone are huge.”

The Final Results 

Since making the switch to Breadstack, Take Off Cannabis has seen some impressive and measurable improvements:

⬆️31.5% Increase in year-over-year (YOY) Sales 

⬆️36% Growth in Pickup Orders

⬆️18% Rise in Delivery Orders

⬆️10–15 Hours Saved Weekly

Why you should Partner with Breadstack

For Take Off Cannabis, Breadstack has been more than a software provider, they’ve been a true partner. The tools and support Bret received have helped him beat competitors and grow his business.

If you’re ready to make your dispensary stand out, enhance the customer experience, and grow online sales, Breadstack is here to help. We can make your business more efficient, more visible, and more successful.

Watch the full conversation with Bret Unger (Owner- Take Off Cannabis) below

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