TL;DR
After migrating all 9 stores to Breadstackās unified eCommerce and delivery platform, The WeStore saw:
- ~40% increase in weekly deliveries ā from ~700 to ~1,000+ deliveries/week in just four weeks.
- 15%+ growth in average cart value, especially in free-delivery zones.
- Significant annual cost savings (~$100,000) by eliminating manual dispatching.
- Higher conversion rates, better customer experience, and stronger data ownership.
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Introduction
When The WeStore began searching for a modern eCommerce and logistics solution, they werenāt just looking for new software; they were looking for a partner that aligned with their deep roots in hospitality. With 9 locations and one of the largest cannabis delivery networks in Southwestern Ontario, The We Store needed speed, scalability, and total customer-experience control.
But their existing eCommerce vendor couldnāt deliver on any of those fronts.
This case study breaks down exactly how Breadstack helped The WeStore become the regionās benchmark for cannabis delivery excellence.
About The We Store
Unlike typical cannabis dispensaries, The WeStore comes from a legacy of 50 years in retail and hospitality. Their mission: make every person who walks in or orders online, feel like a valued guest.
With 14 branded vehicles on the road daily from 9 a.m. to 11 p.m., and the fastest delivery guarantee in their region, The We Store has built a reputation on reliability and service.
But behind the scenes, their technology stack was holding them back.
The Challenge: Outdated Tech in a Modern Market
1. Lost SEO Visibility
Their previous provider used iframe-based menus, meaning:
- Products didnāt index on Google
- The menu provider, not The WeStore, captured the traffic
- Data on customers & search behavior was inaccessible
2. Manual Dispatching & Inefficient Delivery Ops
Before Breadstack:
- Manual route planning and dispatcher needed
- Drivers used clipboards, stickers, and physical signatures
- Receipts had to be stored for months to protect against chargebacks
- There was no real-time tracking or reporting
This wasnāt scalable across 9 stores and nearly 15 vehicles.
3. No control over data
With the previous menu provider, Palash had zero control over their own data.
Without visibility into customer behavior or traffic sources, making data-driven decisions was nearly impossible.
The Solution: Breadstackās Unified E-Commerce & Delivery Platform
The WeStore took nine months to transition all locations – methodically and deliberately, to ensure zero compromise to the guest experience.
What they gained through Breadstack included:
1. Full SEO Indexing & Search Visibility
The WeStore got a fully custom-branded eCommerce site.Ā Breadstack indexed every product page directly on thewestore.com, unlocking organic discovery for strains, brands, and SKUs.
This immediately boosted website traffic and conversions.
2. Automatic Delivery Dispatching & Route planning (Goodbye Manual Labor)
Breadstackās delivery engine instantly assigns orders to the closest available driver, no human dispatcher required.Ā This eliminated a full-time dispatcher role while giving The WeStore Amazon-level efficiency. This helped them save $100,000 a year in labour costs.Ā
Breadstack’s fulfillment tool also helped drivers with automatic route planning by choosing the most efficient way to deliver the products, saving time, money & fuel.
Hear it from Palash himself.
3. Real-Time Vehicle Tracking
With Breadstackās delivery software managers can see:
- Live vehicle locations
- Delivery times
- Idle time
- Kilometers driven
- Driver efficiency
4. Seamless Order Fulfillment for Staff
The Breadstack tablet integrates with store audio to alert staff of new orders. This simplicity empowers stores to process high volumes without friction.
Palash also mentioned how his staff likes the delivery software because it’s very easy and intuitive to operate.
5. Human-Powered Live Chat
Breadstack’s live chat was perhaps the most transformative feature: budtenders can interact with online shoppers in real time. This bridges the gap between the in-store hospitality The WeStore is known for and the growing online market.
The Results: A Technology-Driven Transformation
After rolling out Breadstack across all 9 stores, The We Store saw measurable change immediately.
š 1. Deliveries Jumped 40% in Four Weeks
Before Breadstack: 700ā725 deliveries/week
After Breadstack: ~1,000 deliveries/week
Some stores nearly doubled delivery volumeāfrom 115 to 220+ per week.
š 2. Average Cart Size Increased 13ā15%
Especially in free delivery zones:
A 15% jumpā¦ from $56 to $63 average cart.
š³ 3. Online Conversion Rate Increased 80%
From 13% ā 22ā23%
š¬ 4. More 5-Star Google Reviews Automatically
Breadstackās automated review workflow generates consistent positive reviews.
š° 5. $100,000 Annual Savings in Labor Costs
Removing the dispatcher role and automating promotions syncing, created major efficiencies:
Between dispatching and promo syncing, The We Store saves well over $140,000/year.
š 6. $12,000ā$13,000 Increase in Weekly Net Sales
Once all stores went live:
As Palash mentioned,Ā they areĀ generating $50,000 more in net sales and deliveries each month.
Why It Works: The Marriage of Hospitality & Tech
To The WeStore, cannabis retail is about human connection.
Breadstack amplified that, not replaced it.
It gave The WeStore:
- The visibility needed to grow
Ā
- The automation needed to scale
Ā
- The tools needed to deliver faster
Ā
- The data needed to optimize
Ā
- The human touch needed to differentiate
As Palash put it perfectly:
Conclusion
In an industry defined by strict regulations, limited advertising opportunities, and fierce competition, The We Store found its competitive edge by combining operational intelligence, human hospitality, and cutting-edge technology.
The result?
A retail chain that delivers like Amazon, engages like a boutique hotel, and grows like a tech-enabled market leader.
As Palash proudly stated:
