Using suboptimal digital tools for your online store is like having one arm tied behind your back – you’re just not as effective as you could be
iFrames are used on your website, making it difficult to be found online.
Third-party marketplaces are all you use, and you don’t have your own online store.
You have no way of interacting with your customers at the moment of purchase.
Almost everyone (87%) searches online before making a purchase
These searches begin with search engines like Google and Bing. If your sales program doesn’t optimize for the search engine, all your efforts are going to waste.