Based on Breadstack’s cannabis retail survey, in addition to Breadstack’s internal data, this exclusive 2025 report reveals how store owners, managers, and budtenders view eCommerce, regulation, and the future of the industry.
“The survey reveals that e-commerce is one of the most significant underutilized levers a retailer has for enhancing revenue – and retailers haven’t been doing as much as they can to pull that lever. That’s combined with the federal Cannabis Act
requirement for those running digital ads to take “reasonable steps” to ensure youth can’t access the ad, which provides more ability to connect with potential new consumers versus the complete prohibition, subject to some limited point of sale exceptions, on in-person promotions in places where youth aren’t prohibited by law.”
