What is visitor tracking?

Website visitor tracking has become an essential tool for businesses seeking to optimize their online presence. 

By keeping track of what your visitors are doing, you can make informed decisions about how to improve your website’s performance and user experience. 

In this article, we’ll give you all the information about visitor tracking. 

Let’s get started.

What is visitor tracking?

Visitor tracking is the process of monitoring and analyzing the behaviour of visitors to a website

It involves collecting data on the pages visited, time spent on each page, links clicked, and other interactions that visitors have with a website. 

The purpose of visitor tracking is to gain insights into how users interact with a website and to identify opportunities for improvement

Ecommerce owners can make data-driven decisions about how to optimize their websites to improve user engagement, increase conversions, and ultimately achieve their online goals.

Benefits of visitor tracking

Knowing information about your website visitors is crucial to optimize your website and ensure success. 

There are many benefits to visitor tracking; here are some of our favourites:

Understanding visitor behaviour

Visitor tracking can help you gain insights into how consumers interact with your website, such as what pages they visit, how long they stay on each page, what actions they take, and where they drop off. 

It’s this information that can help you identify patterns and trends in visitor behaviour, which can help website optimization strategies.

Identifying popular pages and content

By tracking which pages and content are most popular among your visitors, you can gain insights into what topics, formats, and styles resonate with your target audience. 

It can help you create more engaging and relevant content that meets the needs of your customers.

Improving website design and user experience

Visitor tracking can provide insights into usability issues and pain points on your website, such as confusing navigation, slow load times, or broken links. 

By identifying and addressing these issues, you can improve the overall user experience and increase visitor satisfaction.

Generating leads and sales

By tracking visitor behaviour you can identify potential leads and sales opportunities. 

For example, if you track which pages customers frequently visit before purchasing, you can optimize those pages to encourage more conversions

You could also take this a step further and personalize the pages to your customer.

Optimizing marketing efforts

Visitor tracking can help you measure the effectiveness of your marketing campaigns and channels, such as social media, email marketing, and PPC advertising. 

By tracking which campaigns and channels drive the most traffic and conversions, you can optimize your marketing budget and strategies for maximum ROI.

What data can be tracked?

The more data the better: it allows you to build an overview of your customers and offer a better customer experience. 

The amount of data that can be tracked will depend on your visitor tracking tool. 

Here are some of the data points that can be tracked:

Page views: The number of times a page has been viewed by visitors.

Click-through rates: The percentage of users who click on a link or button on a page.

Bounce rates: The percentage of visitors who leave a website after viewing only one page.

Time on site: The amount of time visitors spend on a website or a particular page.

User behaviour: How visitors interact with a website, including where they click and how far they scroll.

User demographics: Information about visitors, such as age, gender, location, and interests.

Conversion rates: The percentage of visitors who complete a desired action, such as making a purchase or filling out a form.

Referral sources: Where visitors are coming from, such as search engines, social media, or other websites.

How visitor tracking works in ChatSO

Breadstack ChatSO gives you a clean, easy-to-read breakdown of your visitors’ behaviour, focusing on information that can actually help grow your business. 

Just go to the Analytics module, select Web Traffic, and customize your timeframe to view a host of meaningful insights, including:

  • Your numbers of new vs returning visitors – so you can see how far you’re expanding beyond your existing customer base;
  • The top 10 pages viewed – so you can see which products or features are generating the most interest;
  • Traffic levels by time of day – so you can anticipate which days of the week and time windows might work best for promotions, and plan customer support accordingly;
  • How long visitors spend on pages and your site as a whole – so you can gauge whether you’re meeting their expectations and keeping them engaged.
Visitor tracking on Chatso.
Visitor tracking on ChatSO.

Keeping tabs on these elements of visitor behaviour can do wonders for your sales and marketing strategy. However, ChatSO goes a step further.

Its Visitors module lets you immediately zero in on high-potential visitors, engage with them, and convert them into paying customers.

Easily view lists of your current visitors at any time, and filter them according to their type and level of activity. 

See who’s been on a product page for more than five minutes, or who’s had items in their cart for ten. 

Reach out to any of these groups with a chat prompt tailored to their behaviour. 

For example, send a message to all visitors lingering on a product page with a message offering to help them with any product questions.

By prompting your visitors with a message that speaks directly to what they’re doing at that moment, rather than a generic greeting, you’ll exceed their expectations and have a higher chance of making a personal connection.

Interested in learning more about chats? Read our article “Why your business needs live chat?

Utilize visitor tracking for your website

Visitor tracking is an essential tool for optimizing website performance and user experience

By gaining insights into user behaviour, you can drive business success and provide a better experience for your customers – you just need the right data. 

Take the steps with ChatSO to implement a website visitor tracking tool. Contact us today! 

Ready to start visitor tracking?