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3 Companies That Increased Sales With Tech

In today’s highly competitive business landscape, companies are constantly seeking new ways to increase sales and gain a competitive edge. 

With the rapid advancement of technology, businesses now have access to an array of tools that can help them improve their sales performance. 

Let’s look at how these companies have used technology to increase their sales.

Colleagues deciding on tech tools by doing research.

Online chat increases conversion rates by 23% for Virgin Airlines

Online chat is a program that allows you to communicate with customers in real time on the internet, most commonly through a website. 

A case study by Virgin Airlines showed a 23% increase in conversion rates when they started using online chat. They also found that customers that used the chat had a 15% higher average order value. 

Online chat is powerful in terms of customer engagement – it’s the engagement that can increase your overall sales.

Chat is the easiest form of communication with a business. Customers don’t have to pick up the phone or send an email, they can easily and with less stress send a chat message. 

Chat also allows customers to ask questions or get their concerns answered in real-time. Often, if customers have an issue or concern when browsing and can’t get the information they need, they’ll likely click off. 

However, online chat can mitigate that by being available during the customer’s experience. 

The business can also prompt online chat. Businesses can set up automated triggers during the customer journey to offer support. 

Want to learn more about online? Check out “Use online chat for your business“.

The stats of online chat

  • The customer satisfaction rate for live chat is 85%
  • 75% of people prefer live chat over any other channel
  • The average response time for chat is 15 seconds
Breadstack's live chat feature.
Breadstack's live chat feature.

CRM increases sales by 26% for Casio

CRM software stands for customer relationship management software and it’s a system that helps business track information between customers and the company. 

CRM systems can do many things such as improve sales and productivity, reduce costs, and improve retention.  

Casio saw an increase in sales by 26% by implementing a CRM software. Casio is a multinational electronic company.

They sell a series of products like watches, phone cameras, and electronic instruments. 

Companies that implement a CRM system could also expect the same success. One of the key ways a CRM system does this is by boosting conversion rates. 

The software can collect customer data that will keep detailed profiles of customers. This information can be used and shared with all marketing and sales teams. 

A marketing team can create more tailored campaigns, while the sales team can connect better with each customer. 

Learn about CRM software in our article – “The ultimate guide to implementing a CRM strategy“.

The stats of a CRM

  • 60% of businesses have increased productivity 
  • 45% of businesses have increased sales revenue 
  • 34% of businesses have increased their productivity 
Keep track of all customer data with Breadstack.

Nike remains on top of sales using inventory management 

Inventory management is tracking inventory from all aspects of the business, from the warehouse to the sales floor or the website. 

The goal is to ensure there are accurate inventory levels in the right place and right time. 

Inventory discrepancies cost the company money and can even hinder the reputation of a business. 

Nike deals with millions of products online, and in stores all across the world. Their stores and websites need to have accurate inventory levels. 

Using inventory management software has been the key to success for them.

It would be impossible to keep track of levels in real-time. Nike also had an increase of 15% in inventory last year, but still managed to see an increase in revenue. 

The extra capacity in their inventory could have been a catastrophe for their revenue, however, with their efficient inventory management software in place, everything was optimized accordingly. 

Inventory management software can use RFID technology that can keep track of individual inventory. 

Business owners can have real-time information and can adjust as needed so a sale is never missed due to inventory problems. 

To learn more about inventory management, check out “Tips for Inventory Management“

The statistics of inventory management

  • 75% of all supply chain management professionals want to improve their inventory management practices
  • 24% of small businesses track their inventory with a pen and paper
  • The top issue in 46% of warehouses today is human error
Track all products across multiple stores.
Track all products across multiple stores with Breadstack.

Breadstack’s Ecommerce Toolkit

Online chat, CRM and inventory management are some of the big tools ecommerce owners can use to not only increase their sales but also operate more efficiently. 

However, a lot of these ecommerce tools are separated. Businesses have to purchase multiple products to have a complete tool kit – but this causes issues. 

It can be expensive to purchase new multiple products for your business. The other issue is learning about their new products. 

Each product can look and feel different compared to the next one. At Breadstack we saw the need to fill those gaps. 

We offer an ecommerce toolkit that’s all in one place for ecommerce owners. All our products have the same look and feel so you won’t have to learn multiple products, and it’ll be one fee, not multiple. 

Our products: 

Breadstack Chatso

  • A powerful mobile-friendly chat service that integrates with most major website platforms
  • Drive customer loyalty with integrated CRM features, recommend products and promotions
  • Know where your customers are on your website and provide help in real time improving conversions

Breadstack Commerce Hub

  • Better understand your customer’s shopping behavior
  • Manage your inventory across multiple locations to ensure product availability
  • Clearly understand each product’s demand and sell-through rate by location
  • Gain valuable insights into your business operations. 

Breadstack Delivery 

  • Give your customers the convenience to shop their way, in-store, online or local pick up
  • From warehouse to storefront to customer, get everything you need to manage your merchandise. 

Breadstack has everything you need to supercharge your business all in one place.  

Ready to increase your sales through software?

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How to Increase Online Sales

Increasing online sales with digital marketing doesn’t have to be complicated. 

The right strategies in place can provide engagement, capture your audience, create conversions, and of course, increase online sales. 

We’ll give you 7 strategies you can implement today. 

Let’s get started. 

Monitoring sales growth.

1. Optimize SEO

75% of users do not access the second page of results on Google! – you need to optimize your content for SEO on a consistent basis.

To rank on Google is one of the best organic ways to increase your online sales. The more likely you are to rank on that first page of Google, the better your sales could be. 

That first page of Google means your website, is getting more visibility, more traffic and more sales. 

We mentioned optimized SEO here, instead of creating an SEO strategy. Most businesses consider SEO, but they don’t continue to optimize their content. 

The Google search engine is always coming out with new updates. These updates can hinder your current search results even if you’re already ranking on the first page. 

There is also content being published every day, you need to optimize your content to continually be the best. 

Ways to optimize for SEO

  • Update existing content to be more relevant
  • Continually build backlinks for more authority
  • Find better keywords to rank for
  • Track metrics to monitor performance. 

For information about SEO, read our article “How to improve SEO in 7 Steps“.

Trying to rank on Google.

2. Create a content strategy

A content strategy is one of the best ways to increase sales with digital marketing. 

Creating content, like a blog or article, has the capacity to generate site traffic, build your authority, build trust and engage your audience. 

However, you need to produce high-quality content. 

Your content strategy needs to have relevant articles that relate to your customers. It’s about creating a post that can engage, teach, and connect with your audience. 

A blog can also be a way to move a customer through a sales funnel.  Positioning a CTA on a relevant blog about your product can convert well. 

Your content strategy also has the potential to increase your sales through social media. Content can be spliced up and shared over social media to continue expanding your online reach. 

How to create a content strategy

  • Research what your audience wants to read
  • Optimize for SEO
  • Utilize content for the sales funnel
  • Only produce high-quality content
Writing a blog with a colleague.

3. Automate email campaigns 

Emails have one of the highest conversion rates compared to any other form of digital marketing tactic. 

They’re an excellent tool for contacting and nurturing leads. Automating email campaigns can really take the guesswork out of setting up and utilizing an email campaign to increase sales through digital marketing. 

Automation will allow you to trigger emails to contact, standardize messages and connect with your customers at the right moment. 

Emails should have valuable information that relates to your customers. Again, it’s like creating a content strategy, it needs to have relevant high-quality content. The main idea is to connect and generate contacts. 

Emails could be about products, discounts, promotions, coupons or anything else that can engage your audience. Set your emails up through automation and then continue to monitor the campaign. 

Steps for automating email campaigns

  • Find an automation software
  • Create emails that engage your audience
  • Set up triggers that connect with customers 
  • Continue to monitor and track. 
Using automation for a successful email campaign.

4. Utilize social media

Social media is a must nowadays for businesses. Customers expect a business to have a social media presence, whether that’s on one platform or all of them. 

Social media is also great for businesses. They can gain more sales through free organic traffic – free is always what business owners like to hear. 

Just like the other forms of content, we’ve mentioned social media posts should educate, inspire, learn and engage your customers. 

The first step in utilizing social media is knowing where your audience is and what they like to do on social media. 

Are they more prevalent on Facebook or Snapchat or TikTok – think TikTok is for young kids, think again! 

Next is to create content that is relevant to your business. 

Some of the posts that work well with social media:

User-generated content – Its content that has been created by customers, whether they mentioned, reviewed or recommended a product. Businesses can then take this content and share it on their social media pages

Giveaways – They can build connections and inspire your audience. Giveaways can be a tool to grow your social media following as well by making the requirements to sign up, follow, comment, or share. 

Educate your audience – A helpful tip or fun fact that’s relevant to your business can go a long way. This informational content gives your audience broader product knowledge and can give them ideas on how to use it. 

How to implement social media

  • Discover where your audience is
  • Create posts that educate, inspire and engage
  • Plan social media posts in advance
  • Post consistently 
One of Breadstack's social media posts.
One of Breadstack's social media posts.

5. Simplify the customer journey 

Often when business owners, are thinking about increasing sales through digital marketing, it’s about developing and implementing new ideas or strategies. 

Of course, this is effective and needed to increase sales, however, looking within your own business first can work well. 

It’s important to see what’s working and not working on your website. The main thing to look for is the customer journey. 

If your metrics tell you, your customers click off certain points during their journey you need to simplify it. 

The more steps or click-throughs you ask your customer to take, the more barriers you have set up for them. The simplest and easiest customer journey will always convert better. 

For example, there is a reason Amazon has the option to buy now directly on the products page, or if you do manage to add an item to your cart, you’ll be able to purchase in less than 5 clicks. 

The more steps or barriers added to the customer journey, the more time a customer can talk themselves out of a purchase, or other distractions turn them away from completing the sale. 

Steps to simplifying the customer journey

  • Check your metrics to see where customers click off
  • Reduce the number of steps customers have to take 
  • Continue to monitor and optimize the journey 
An overview of a customer journey map.

6. Use chat software

Chat software can be an essential tool for increasing online sales. Chats can be automated or use a real agent. They can encourage customers to take action for purchases and help customers when they need it most. 

Chat software can work in two ways. The first way is they are triggered when a customer clicks on the chat widget. The second way is they can be automatically triggered when a customer performs a certain action. 

Sometimes customers can have questions about products or need information about shipping or returns. If customers can’t find an answer they may click off and not purchase the product. 

However, with a chat in a place, customers can be more inclined to reach out and get the answer they need. 

Chat agents can also monitor behaviours and recommend products or offer discounts to entice customers to make a purchase. 

Breadstack’s Chatso does just that, check out a free demo!

Ways to use chat software

  • Set up triggers at customer blocking points
  • Make it easy to use chat for customers to click on 
  • Track customer data to offer personalized recommendations or promotions
One of the benefits of Breadstack's Chatso.
One of the benefits of Breadstack's Chatso.

7. Gain reviews and recommendations

Customer reviews and recommendations can often be better at converting online sales than any other digital marketing strategy. 

Reviews and recommendations create trust within your business. They are known as social proof. Google reviews, third-party review sites, and forums are popular places customers turn to when they are unsure about a product. 

By reading out reviews, good or bad, customers can make an informed decision about the overall opinion of the product. Great reviews can convert a customer thats on the edge of purchasing and a negative review can have the opposite effect. 

If you already have reviews or recommendations, using them with your digital marketing strategies can be powerful.

How to use reviews and recommendations

  • Have them on your product pages. 
  • Add them to landing pages
  • Share them on social media 
Golf bag review from Amazon.ca
Golf bag review from Amazon.ca