Unified commerce is a relatively new term, and within the last couple of years, it’s gained more popularity among business owners.

But it’s also led many people to ask what is unified commerce.

In short, it’s a platform that connects different data points of your business whether that’s customer service, inventory management, analytics, products or anything else that’s part of your business.

It centralizes all of this data making it easier to optimize and take control of your business.

86% of investments in retail software focus on unified commerce

Benefits of a unified commerce

If you look up unified commerce a lot of companies can give you their own definition, but they do make it sound complicated and unified commerce doesn’t have to be.

It centralizes information giving you a better overview of your business whether it’s for a retail business or ecommerce – we call that simplicity.

With unified commerce being a platform it does give businesses interested in SAAS products the chance to take their own spin on it, but at the core of the platform, they all have the same meaning.

Unified commerce is the integration of all of your systems under one roof. Once you’ve implemented a unified commerce strategy, you’ll be able to integrate all of your e-commerce platforms and resources into one.

When you combine your online storefront with other digital offerings, you’ll be able to create a truly personalized and customized experience for your customers. This will help you to stand out from the crowd and build a positive reputation within your industry.

The key benefits of unified commerce

Improve time

Chances are as a business owner you are constantly using different softwares or tools to capture what’s happening in your business.

Is this method okay, yes, but what is it costing you? It takes a lot of time to comb through data individually. Unified commerce is a centralized platform meaning you view all of your business data in one place.

Better forecasting

Forecasting is problematic for any business owner. For instance, order too much inventory and you risk losing money on unsold products, or you order too less of inventory and don’t have enough products to solve.

This is just one of the many ways forecasting can impact your business. A unified commerce platform gives you more data to work with across all departments, you’ll have an accurate part of your business that allows you to forecast better.

More sales

Selling more to customers is always a top priority for businesses. A lot of unified commerce platforms give you more tools to increase sales. This could be through a personalized experience for customers or buying behaviours.

Unified commerce gives you access to use all these different tools to increase sales.

Error free

Errors are costly and ultimately sometimes can be avoided. A unified commerce platform gives you a better overview of all departments so you can eliminate or minimize potential errors before they happen.

Automation

Unified platforms will have some elements of automation with their software. Automation can help give owners more time with tasks. Certain tasks in a business can be repetitive and this is the great thing about automation – It can do these tasks for you.

Automation can collect data, create reports, manage inventory, manage products, and even help with marketing.

Omnichannel vs unified commerce

Omnichannel and unified commerce are two terms that can be seen as similar, but there are differences between them.

Omnichannel operates with more than one channel. This could be websites, online, social media or any other channels your customer may land. Between all of these channels, customers can choose their preferred method and only interact with that channel.

A pure omnichannel system has very little integration between all channels causing a disconnect between customer and business data.

Unified commerce on the other hand, as we know from above is a combined experience across all channels. The commerce platform can use all of the channels in an omnichannel model and go even further with delivery systems, payment systems, products, and operation overheads.

A unified commerce connects everything through the back-end system allowing the customer-facing channels in a single platform.

The key difference between the two systems is omnichannel does offer different channels but those channels aren’t connected.

It’s missing out on all that data that allows companies to improve their business whether that’s through customers or operations. Unified commerce goes the extra mile.

What makes a successful unified commerce platform?

Unified commerce platforms are the real deal when it comes to looking to elevate your business. Although it may seem like a new concept in the business world, it’s here to stay,

But that’s not to say every unified commerce platform on the market will do incredible things for your business. There are a few key components that a unified commerce platform should have within the software.

Personalization

A unified commerce should offer more personalization to your customers. This could be seen through the channels they visit or some unified commerce go the extra mile with personalization.

Businesses can now collect information based on customer behavior or past orders and offer coupons, promotions or even just recommendations to customers.

Data

Most unified commerce integrates across all systems of your business so you’ll be able to continuously collect data. This allows you to have an overview of your business to make better decisions.

Customer information is also going to be a huge factor for businesses adopting unified commerce. You’ll be able to track customer information, trends and buying habits to further create a better experience.

One view

Unified commerce should give you access to everything on one platform. As unified is in the name, it’s one of the fundamental components. Having all oversight into your business and all functions is going to save you time. Everything will be in one spot.

52% of customers pay more for a product if they have an easy shopping experience

What’s our take on a unified platform – Breadstack

Our unified commerce platform is easy to use and quick to deploy – providing you with the highest level of value in the shortest amount of time. Our mission with Breadstack is simple.

We want to give businesses their time, energy and money back in their day-to-day operations – ultimately decreasing your costs and increasing your revenue.

But what does this exactly look like? We’ve broken our unified commerce platform into different solutions – Sales, Marketing, Customer Service and Operations.

Sales

Encourage customers to buy now with Breadstack. Get customers to buy now through added promotions to build the basket or upsell so you can increase sales. 

Benefits of our Sales Solutions 

Turn dead stock into actual salesMake money immediately by turning dead stock into cash and liquidating slow-moving inventory with effective promotional activities.  

Consistent inventory counts to complete salesAlways be up to date on stock availability and have a full view of your inventory in real-time.  Know where your products are always going.

Upsell anytime during the customer journeyManage and create promotions in real-time during customer shopping to upsell or build the basket.

Operations

Have a clear mind with an overview of operations. Save time with a full overview of your operation, whether it’s one store or multiple, and always be aware of what’s happening.

Benefits of Operation Solutions 

Instantly check operationsCheck product lists, inventory items, and customer service chats all on one system. Be aware of all business data. 

Be ready for errors before they happenHave real-time data in every department to reduce errors and keep all systems running. 

Have the freedom with your operationsMove freely in your business by being aware of all departments in one place. 

Marketing 

Increase marketing efforts with personalization – Always have an insight into your customers and gain increased sales with targeted marketing efforts through automatically collecting customer data

Benefits of Marketing Solutions

Know your customer better – Collect customer data that allows you to know them better. Gain real insights that matter. 

Personalize promotions that sellCheck buying or browsing history to offer targeted promotions or individual coupons.

Engage customers with targeted efforts – Get to know your customer and engage them with relevant product information or promotional material. 

Customer Service

Strengthen customer loyalty. Always connect with customers with an interactive chat widget with live interaction to gain meaningful conversations that convert to customer loyalty.

Benefits of Customer Service Solutions

Create meaningful conversations – Connect with customers in real-time during their shopping experience to alleviate barriers.

Support customers in real time – Set up a chat widget to interact with customers and offer support or product information 

Enhance customer experience with data – Automatically collect customer data such as buying history, behaviours and shopping patterns to offer personalized experiences. 

89% of consumers are more likely to make another purchase after a positive customer service experience

Using unified commerce in business

Unified commerce is here to stay. Companies that are ready to use unified commerce can start to see the benefits of using it within their business before anyone else.

If you’re ready to take that next step get started with Breadstack today!

Our goal with each new client that uses our software is to decrease their expenses on day-to-day operations and increase their revenue. It’s that simple. 

Any software you choose to use for your business should achieve those 2 goals. Ready to get started with us!

Make the Move to Breadstack