{"id":11500,"date":"2023-04-05T18:40:02","date_gmt":"2023-04-05T18:40:02","guid":{"rendered":"https:\/\/breadstack.com\/?p=11500"},"modified":"2023-10-09T04:19:41","modified_gmt":"2023-10-09T04:19:41","slug":"brand-loyalty-cannabis","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/","title":{"rendered":"Building Brand Loyalty in the Cannabis Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11500\" class=\"elementor elementor-11500\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7812b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7812b10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93f7f59\" data-id=\"93f7f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f2773 elementor-widget elementor-widget-text-editor\" data-id=\"c7f2773\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cannabis consumers have many options to choose from when it comes to purchasing. As a cannabis business, how do you get customers to keep coming back?\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); background-color: var(--bs-body-bg); text-align: var(--bs-body-text-align);\">The answer is brand loyalty.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>If a customer is loyal to a brand they will continually keep purchasing from the same cannabis store<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we\u2019ll give you all the information you need to know about brand loyalty for your cannabis store.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p><ul><li><a href=\"#second-heading\">What is brand loyalty?<\/a><\/li><li><a href=\"#third-heading\"><span style=\"font-weight: 400;\">Benefits of brand loyalty for cannabis stores<\/span><\/a><\/li><li><a href=\"#fourth-heading\"><span style=\"font-weight: 400;\">How to attract brand loyalty for your cannabis store<\/span><\/a><\/li><li><a href=\"#fifth-heading\"><span style=\"font-weight: 400;\">Strategies for brand loyalty in cannabis<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bb457 elementor-widget elementor-widget-image\" data-id=\"c6bb457\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1563971236-1024x683.jpg\" class=\"attachment-large size-large wp-image-11511\" alt=\"You can build brand loyalty through a number of ways.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1563971236-1024x683.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1563971236-300x200.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1563971236-768x512.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1563971236-1536x1024.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1563971236-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed80f78 elementor-widget elementor-widget-menu-anchor\" data-id=\"ed80f78\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0693bab elementor-widget elementor-widget-heading\" data-id=\"0693bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is brand loyalty?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafcd81 elementor-widget elementor-widget-text-editor\" data-id=\"aafcd81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Brand loyalty is when a customer continues to purchase from the same business time after time<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">Brand loyalty focuses on how a customer perceives your brand. It\u2019s a vital tool for cannabis owners to retain customers and increase repeat sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea7123 elementor-widget elementor-widget-menu-anchor\" data-id=\"5ea7123\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c115bd4 elementor-widget elementor-widget-heading\" data-id=\"c115bd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Benefits of brand loyalty for cannabis stores<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15b85f elementor-widget elementor-widget-text-editor\" data-id=\"d15b85f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand loyalty for cannabis businesses is essential. There are lots of stores in the market. <strong>Brand loyalty keeps customers coming back to repurchase<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">Knowing your cannabis store has loyal customers gives you an edge over the competition.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9e8a9 elementor-widget elementor-widget-heading\" data-id=\"ab9e8a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Limit acquisition costs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eac50a elementor-widget elementor-widget-text-editor\" data-id=\"2eac50a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building brand loyalty with customers helps you limit acquisition costs.\u00a0 It\u2019s a lot <a href=\"https:\/\/www.huify.com\/blog\/acquisition-vs-retention-customer-lifetime-value\" target=\"_blank\" rel=\"noopener\">more expensive to gain new customers<\/a> than to keep existing customers. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Loyal customers are also willing to spend more on average<\/strong>. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b60f1 elementor-widget elementor-widget-heading\" data-id=\"78b60f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Bring in new customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e991739 elementor-widget elementor-widget-text-editor\" data-id=\"e991739\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand loyalty helps bring in new customers. <strong>Existing customers can talk about your products to other people to spread the word<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">This saves money on your marketing budget by having customers that love your products continue to talk about them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f682d5 elementor-widget elementor-widget-heading\" data-id=\"5f682d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Gain the competitive edge <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0601fa4 elementor-widget elementor-widget-text-editor\" data-id=\"0601fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Having strong brand loyalty can provide a competitive edge for businesses in the cannabis industry.<\/p><p>When customers are loyal to a particular brand, they are less likely to switch to a competitor&#8217;s brand, even if they offer a lower price or other incentives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4543cc8 elementor-widget elementor-widget-image\" data-id=\"4543cc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1154448094-1024x683.jpg\" class=\"attachment-large size-large wp-image-11509\" alt=\"Setting up brand loyalty programs for cannabis customers.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1154448094-1024x683.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1154448094-300x200.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1154448094-768x512.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1154448094-1536x1024.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1154448094-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c70aee elementor-widget elementor-widget-menu-anchor\" data-id=\"4c70aee\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb9bde elementor-widget elementor-widget-heading\" data-id=\"ecb9bde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to attract brand loyalty for your cannabis store\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1aa405 elementor-widget elementor-widget-text-editor\" data-id=\"f1aa405\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Getting brand loyalty with your customers isn\u2019t an easy feat, but it can be done. See how to attract brand loyalty organically.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c538e7f elementor-widget elementor-widget-heading\" data-id=\"c538e7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Have a clear mission\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ea95a elementor-widget elementor-widget-text-editor\" data-id=\"e8ea95a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your cannabis business needs to <strong>have a clear goal that resonates with your customers<\/strong>. The mission gives your business a personable aspect. <\/span><\/p><p><span style=\"font-weight: 400;\">Customers want to know the cannabis store they choose isn\u2019t just a corporate place set out to make money. They want to see what you care about and how you strive to make a difference in cannabis. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba32522 elementor-widget elementor-widget-heading\" data-id=\"ba32522\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Show honesty and transparency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee00320 elementor-widget elementor-widget-text-editor\" data-id=\"ee00320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers want brands to be open and honest. Cannabis owners that can provide a clear take on their products, efforts and other practices can expect customers to connect with them better. <\/span><\/p><p><span style=\"font-weight: 400;\">More customers are becoming interested in the products they buy. <strong>If everything isn\u2019t out in the open it may question their buying decisions<\/strong>. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29dd5d elementor-widget elementor-widget-heading\" data-id=\"d29dd5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Surpass the competition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344ac98 elementor-widget elementor-widget-text-editor\" data-id=\"344ac98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The cannabis market has had a lot of competition ever since its legalization.\u00a0 More and more stores are popping up in person and online. <strong>You need to find a way to be unique and stand out<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">Ask yourself, what you can do better than the competition? It could be more sustainability, higher quality products, or anything else that helps you stand out. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9fbda elementor-widget elementor-widget-image\" data-id=\"be9fbda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_2188905697-1024x683.jpg\" class=\"attachment-large size-large wp-image-11510\" alt=\"Connect with your customers to increase brand loyalty.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_2188905697-1024x683.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_2188905697-300x200.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_2188905697-768x512.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_2188905697-1536x1024.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_2188905697-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8149849 elementor-widget elementor-widget-menu-anchor\" data-id=\"8149849\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fifth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87da4c2 elementor-widget elementor-widget-heading\" data-id=\"87da4c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Strategies for brand loyalty in cannabis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7ce56 elementor-widget elementor-widget-text-editor\" data-id=\"5b7ce56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing brand loyalty for your cannabis is an important step to standing out in the market and getting customers to keep coming back.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few strategies to use for brand loyalty in cannabis. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce29ae elementor-widget elementor-widget-heading\" data-id=\"4ce29ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Loyalty program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09f7ef elementor-widget elementor-widget-text-editor\" data-id=\"a09f7ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Loyalty program&#8217;s goal is to build loyalty and create more customer retention. <strong>It gives users an incentive to keep coming back<\/strong>. This could be through using points or offering special offers or discounts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Loyalty programs create brand loyalty because it keeps customers coming back to the store. As long as your cannabis business can deliver great customer service and great products, you\u2019ll have no issues with creating brand loyalty.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tncc.ca\/\" target=\"_blank\" rel=\"noopener\">True North Cannabis<\/a> has a loyalty program called \u201cVip\u201d.\u00a0 Customers that sign up can receive special discounts, offers and other exclusive deals.<\/span><\/p><p><span style=\"font-weight: 400;\">True North Cannabis loyalty program works because it gives customers a clear reason to continue shopping and gain the rewards of being a VIP member.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Do loyalty prgrams work? Check out our article about them &#8211; &#8220;<a href=\"https:\/\/breadstack.com\/marketing-sales\/are-customer-loyalty-programs-effective\/\" target=\"_blank\" rel=\"noopener\">Are customer loyalty programs effective<\/a>?&#8221;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8618fc9 elementor-widget elementor-widget-image\" data-id=\"8618fc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"398\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.54.13-AM-1024x637.png\" class=\"attachment-large size-large wp-image-11507\" alt=\"True North Cannabis VIP program.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.54.13-AM-1024x637.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.54.13-AM-300x187.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.54.13-AM-768x478.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.54.13-AM.png 1486w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">True North Cannabis VIP program.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67402c0 elementor-widget elementor-widget-heading\" data-id=\"67402c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Referral program<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b63ba elementor-widget elementor-widget-text-editor\" data-id=\"c6b63ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Referral programs can be a win-win for all parties involved. <strong>A referral is when a friend or family member recommends a product or service to you<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">Usually, the friend or family member will receive an incentive for bringing you in, the business will get a sale and the new person will discover a store they like.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Referral programs are powerful because the recommendation comes from a trusted source. We\u2019re more likely to trust our family members or friends, compared to a business selling to us.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/fireandflower.com\/spark\" target=\"_blank\" rel=\"noopener\">Fire and Flower<\/a> offers a referral program. Members of the Spark perks can refer people to the spark perks program and can receive 15% off their next purchase. The person signing up also gets 15% off.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The Fire and Flower referral programs work well because it\u2019s a good enough promotion to entice people to recommend shopping there as well as signing up for Spark perks is easy. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb4296 elementor-widget elementor-widget-image\" data-id=\"dfb4296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"488\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.38.02-AM-1024x780.png\" class=\"attachment-large size-large wp-image-11508\" alt=\"Fire and Flower Cannabis referral program.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.38.02-AM-1024x780.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.38.02-AM-300x228.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.38.02-AM-768x585.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-05-at-7.38.02-AM.png 1442w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06350aa elementor-widget elementor-widget-heading\" data-id=\"06350aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Engage with customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8047ac5 elementor-widget elementor-widget-text-editor\" data-id=\"8047ac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Engaging with customers is a simple yet, often overlooked brand loyalty tactic. <strong>Connecting with customers and offering a positive experience can great loyalty<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">If a customer loves coming into your store, they&#8217;re going likely going to always shop there.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think about where you\u2019ve had a good and bad experience when shopping, which store would you like to visit again? <\/span><\/p><p><span style=\"font-weight: 400;\">Chances are it\u2019s a positive experience you\u2019re going to visit. Engage with customers to keep them coming back.<\/span><\/p><p>Are you looking to build brand loyalty within your Cannabis business? Breadstack Cannabis is here to help.<\/p><p><strong>Breadstack Cannabis is built to create loyalty, grow your customer base, and improve your profits<\/strong>.<\/p><p>One platform with everything you need to optimize your online store and business: real-time data, business intelligence, analytics, inventory management, customer support, promotions, and fulfillment.<\/p><p>Ready to try us out?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9386a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"db9386a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/breadstack.com\/cannabis-ecommerce\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cannabis consumers have many options to choose from when it comes to purchasing. As a cannabis business, how do you get customers to keep coming back?\u00a0 The answer is brand loyalty.\u00a0 If a customer is loyal to a brand they will continually keep purchasing from the same cannabis store.\u00a0 In this article, we\u2019ll give you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[74,30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Brand Loyalty in the Cannabis Industry | Breadstack Dispensary eCommerce Software<\/title>\n<meta name=\"description\" content=\"As a cannabis business, how do you get customers to keep coming back? The answer is brand loyalty. Click here to learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Brand Loyalty in the Cannabis Industry | Breadstack Dispensary eCommerce Software\" \/>\n<meta property=\"og:description\" content=\"As a cannabis business, how do you get customers to keep coming back? The answer is brand loyalty. Click here to learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/\" \/>\n<meta property=\"og:site_name\" content=\"Breadstack Dispensary eCommerce Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Breadstacktech\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T18:40:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T04:19:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/04\/shutterstock_1918015193-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Breadstacktech\" \/>\n<meta name=\"twitter:site\" content=\"@Breadstacktech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/\"},\"author\":{\"name\":\"CJ\",\"@id\":\"https:\/\/breadstack.com\/#\/schema\/person\/1e85faf0d645f997bcaae4ded6543489\"},\"headline\":\"Building Brand Loyalty in the Cannabis Industry\",\"datePublished\":\"2023-04-05T18:40:02+00:00\",\"dateModified\":\"2023-10-09T04:19:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/\"},\"wordCount\":1027,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/breadstack.com\/#organization\"},\"articleSection\":[\"Cannabis\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/\",\"url\":\"https:\/\/breadstack.com\/insights\/marketing\/brand-loyalty-cannabis\/\",\"name\":\"Building Brand Loyalty in the Cannabis Industry | Breadstack Dispensary eCommerce Software\",\"isPartOf\":{\"@id\":\"https:\/\/breadstack.com\/#website\"},\"datePublished\":\"2023-04-05T18:40:02+00:00\",\"dateModified\":\"2023-10-09T04:19:41+00:00\",\"description\":\"As a cannabis business, how do you get customers to keep coming back? 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