{"id":13495,"date":"2023-06-08T11:52:13","date_gmt":"2023-06-08T11:52:13","guid":{"rendered":"https:\/\/breadstack.com\/?p=13495"},"modified":"2024-02-24T00:57:48","modified_gmt":"2024-02-24T00:57:48","slug":"dead-stock","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/e-commerce\/dead-stock\/","title":{"rendered":"What is Dead Stock?"},"content":{"rendered":"\t\t
If you are already working within or planning to enter the ecommerce space, it’s crucial to be aware of one of the most significant obstacles you may encounter: dead stock.<\/p>
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If you haven’t already guessed it, today, we’re dishing out all you need to know about dead stock, its potential causes and what you can do with it.<\/p>
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There’s no time to waste when you’re trying to transform your dead stock into a business that is alive and well, so let’s get started!<\/p>
In retail and ecommerce, dead stock refers to the inventory that doesn\u2019t<\/em>\u00a0sell<\/strong>, with a lower to minimal likelihood of selling in the future.<\/p> Essentially, manufacturers could use the term dead stock to describe a wide range of scenarios. Most commonly, though, it consists of inventory that has experienced lower demand for an\u00a0extended period<\/a>\u00a0and thus is not selling, and likely will not sell, independently. In this way, the product life cycle is getting\u00a0increasingly shorter<\/a>.<\/p> Deadstock typically comprises new old stock, meaning that it is in prime, new condition but never sold, causing it to be \u201cdead.\u201d\u00a0 So, it isn\u2019t faulty, and there isn\u2019t necessarily anything\u00a0wrong<\/em>\u00a0with it, but it just isn\u2019t selling<\/strong>.<\/p> So, this dead stock will remain in a warehouse, storage room or whatever facility it is kept in, taking up valuable space that could be occupied by other, more popular, revenue-generating products.<\/p> Typically, an influx in deadstock should trigger a motivation to implement new inventory management strategies to help clear this excess stock and prevent it from becoming a recurring issue.<\/p> A primary example of deadstock would be New Year\u2019s merchandise. Namely, unless the world were to enter a weird Ground Hog Day type time-loop, you could only sell products for New Year\u2019s Eve celebrations for any given year one time.<\/p> In this case, once January 2nd comes around, all of those items become dead stock instantaneously.<\/p> New Year\u2019s is an extreme example because there are no actual alterations to make it applicable for the following year, unlike Christmas or Halloween decorations, which you can store and use again.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t There is no one reason for deadstock generation. It can happen due to a broad spectrum of internal or external factors<\/strong>, such as the seasonal example we provided above.<\/p> Additionally, it can sometimes come down to just plain bad luck or higher expectations that, unfortunately, yielded lower-than-expected results.<\/p> That said, some consistent themes do arise that could serve as some of the most commonly seen culprits for dead stock.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Ordering inconsistencies are what they sound like, orders that are inconsistent.\u00a0<\/p> Ordering inconsistencies can happen when you order too much of something once or place an order at an inopportune time.\u00a0<\/p> One of the most common outcomes of these decisions is overstocking, which, in turn, leads to a higher likelihood of accumulating dead stock.<\/p> In instances like these, it\u2019s crucial to understand simple business calculations such as\u00a0<\/a><\/p> to manage and generate a better schedule for ordering inventory.<\/p> It\u2019s also essential to remain up to date with various\u00a0ecommerce shipping\u00a0cycles<\/strong> to gain further insight into current demands instead of relying on inaccurate data when placing orders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t There are several reasons why your ecommerce business is experiencing a dip or loss in sales.<\/p> Examples may include your customers choosing not to purchase your product due to influencing factors such as price, finding it obsolete or outdated, or acquiring better offers<\/strong> from your competitors, such as free or same-day shipping.<\/p> Regardless of the reason, if you notice that your store or company is having trouble getting products off the shelves or having excess inventory, you could miss out on sales due to competitors offering a better opportunity.\u00a0<\/p> If this turns out to be the case, it\u2019s time to reevaluate your selling strategy and develop plausible and actionable solutions to get rid of this dead stock.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t We mentioned earlier in this article that most dead stock items aren\u2019t necessarily faulty. However, sometimes they are, which is when things become complicated.<\/p> Selling at a lower standard or retailing genuinely defective<\/strong> items<\/strong> will deter customers from purchasing your products.\u00a0<\/p>What causes dead Stock?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Ordering inconsistencies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Poor sales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Defective products<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t