{"id":16434,"date":"2023-10-13T00:43:40","date_gmt":"2023-10-13T00:43:40","guid":{"rendered":"https:\/\/breadstack.com\/?p=16434"},"modified":"2023-10-16T20:23:25","modified_gmt":"2023-10-16T20:23:25","slug":"5-steps-to-increase-ecommerce-sales-on-black-friday","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/e-commerce\/5-steps-to-increase-ecommerce-sales-on-black-friday\/","title":{"rendered":"5 Steps to Increase Ecommerce Sales on Black Friday"},"content":{"rendered":"\t\t
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This year, inflation is forcing many shoppers to budget and strategize during the holiday season. In fact, a <\/span>recent survey<\/a> of Canadians showed that most are planning to start their holiday shopping earlier than usual in order to spread out costs.\u00a0<\/span><\/p>

For ecommerce businesses, this trend could mean more online sales during Cyber Week. The same study showed that 63% of customers are planning to shop on Black Friday, and 50% intend to take a look at Cyber Monday deals.<\/span><\/p>

In other words, if you\u2019re aiming to increase ecommerce sales, it’s worth making the most of Black Friday. It\u2019s an opportunity to generate online sales, make new fans, and strengthen bonds with existing customers.<\/span><\/p>

In this article, we\u2019ll go through the key steps to boost your ecommerce sales this Black Friday.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Step 1: Define your goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The road to a successful Black Friday campaign starts with setting clear and achievable goals. <\/span><\/p>

Whether you’re a seasoned ecommerce store or just starting out, defining your objectives early will help you make confident decisions and measure your success later on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Revenue targets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Start by looking at your historical online sales data. Analyze previous Black Fridays and other high-sales periods to identify patterns and trends. This information will help you set realistic revenue targets for the upcoming Black Friday.<\/span><\/p>

Consider both short-term and long-term goals. What are your one-day revenue expectations, and how do they align with your annual revenue objectives? Setting Black Friday targets that fit into your broader financial strategy is essential.<\/span><\/p>

Keep in mind the competitive landscape. Research your industry and competitors to understand the market potential and set your revenue targets in a way that outperforms your peers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Customer loyalty and acquisition goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Black Friday isn’t just about making more sales; it’s also a valuable opportunity to strike a balance between acquiring new customers and strengthening your relationship with existing ones.<\/span><\/p>

When setting customer acquisition goals, think about the number of new customers you want to attract, the cost per acquisition (CPA) you’re willing to incur, and the marketing channels you’ll use to reach your target audience.<\/span><\/p>

But while reaching prospective customers is essential, don’t take your loyal customer base for granted. Setting objectives for nurturing and <\/span>retaining existing customers<\/span><\/a> is equally important. These could include targets for upselling, cross-selling, or encouraging repeat purchases.<\/span><\/p>

Segment your customer goals to tailor your approach. You might have separate targets for first-time buyers, returning customers, and high-value clients. This will help you design more precise marketing strategies tailored to each group.<\/span><\/p>

By investing in both new and old customers, you’ll not only expand your reach but also maximize the value of your loyal customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Step 2: Prepare your ecommerce store<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ecommerce\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Now that you\u2019ve set goals, make sure your online store and operations are equipped to support them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Website<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In 2022, Black Friday saw <\/span>three times as many<\/span><\/a> website visitors as an average day at the same time of year. You\u2019ll need to make sure your ecommerce site can handle the extra attention.<\/span><\/p>

This is a great time to do an audit of your site. Review everything that supports a smooth user experience, including product search and navigation, the accuracy of your product listings, and the ease of your checkout process.<\/span><\/p>

Any issues with your website functionality, such as slow product page loading speeds, could be made worse by an upsurge traffic. On Black Friday, website visitors have high expectations, limited time, and plenty of options, so they\u2019re not likely to stick around for a poor user experience.<\/span><\/p>

Even if they complete the checkout process, they might come away with a negative impression of your ecommerce store, making them less likely to be loyal<\/span><\/p>

Don\u2019t forget about your mobile shoppers! In 2022, mobile purchases accounted for <\/span>51% of all Black Friday sales<\/a> in the USA. Review your store\u2019s app or mobile-responsive website carefully.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Inventory and fulfillment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Having too little, too much, or the wrong stock could seriously undermine your Black Friday efforts. Make sure your <\/span>inventory management<\/a> is in a good place well ahead of time. Here are the key things to consider:
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