{"id":2467,"date":"2023-01-26T01:53:07","date_gmt":"2023-01-26T01:53:07","guid":{"rendered":"https:\/\/breadstack.com\/?p=2467"},"modified":"2024-03-04T00:43:07","modified_gmt":"2024-03-04T00:43:07","slug":"shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/","title":{"rendered":"Here&#8217;s How to Reduce Shopping Cart Abandonment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2467\" class=\"elementor elementor-2467\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1abaf4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1abaf4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de2dc1f\" data-id=\"de2dc1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-502911b elementor-widget elementor-widget-text-editor\" data-id=\"502911b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you own an ecommerce store or shop at one yourself, chances are you&#8217;ve come face to face with shopping cart abandonment once or twice before.<\/span><\/p><p><span style=\"font-weight: 400;\">For many online retailers <strong>shopping cart abandonment is one of the main causes of missed sales<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">Find out everything you need to know about shopping cart abandonment in this article.\u00a0<\/span><\/p><ul><li><a href=\"#second-heading\">What is shopping cart abandonment?<\/a><\/li><li><a href=\"#third-heading\">Learning from shopping cart abandonment<\/a><\/li><li><a href=\"#fourth-heading\">What causes shopping cart abandonment?<\/a><\/li><li><a href=\"#fifth-heading\">How to reduce shopping cart abandonment<\/a><\/li><li><a href=\"#sixth-heading\">Reducing shopping cart abandonment rates\u00a0<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b6391 elementor-widget elementor-widget-image\" data-id=\"c9b6391\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-1024x1024.jpg\" class=\"attachment-large size-large wp-image-9108\" alt=\"shopping cart abandonment\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-1024x1024.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-300x300.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-150x150.jpg 150w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-768x768.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-1536x1536.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2238572763-2048x2048.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7412367 elementor-widget elementor-widget-menu-anchor\" data-id=\"7412367\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9832558 elementor-widget elementor-widget-heading\" data-id=\"9832558\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is shopping cart abandonment?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05d870 elementor-widget elementor-widget-text-editor\" data-id=\"c05d870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Shopping cart abandonment is the rate at which your customers abandon their online shopping carts before converting and completing a purchase<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Business owners can determine their abandonment statistics by breaking down the total amount of completed purchases they\u2019ve processed in a given block of time and then dividing that number by the total amount of created carts.<\/span><\/p><p><span style=\"font-weight: 400;\">Subtract that number by one, and you\u2019ll have the calculated cart abandonment percentage for your site.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a quick example:<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say that an online store has about 500 created carts in a month but only 200 purchases are completed. In this example, a bit of napkin math (1-[200\/500]) says that the average shopping cart abandonment rate is 60%.<\/span><\/p><p><span style=\"font-weight: 400;\">While this sounds high, it\u2019s a little bit lower than the industry average. According to the<\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Baymard Institute<\/span><\/a><span style=\"font-weight: 400;\"> states that <strong>business owners can expect their average cart abandonment rate to hit 69%<\/strong> (or a little higher).<\/span><\/p><p><span style=\"font-weight: 400;\">At first blush, that number looks sky-high. Seven out of ten carts being abandoned before a sale process is tough to swallow.<\/span><\/p><p><span style=\"font-weight: 400;\">Thankfully, though, your own abandonment rates will likely be lower than this online ecommerce average that averages all types of digital businesses together.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, even losing 50% of your sales to abandonment is a big problem.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb32e1a elementor-widget elementor-widget-image\" data-id=\"eb32e1a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1895472403-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-9342\" alt=\"shopping cart abandonment\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1895472403-1-1024x682.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1895472403-1-300x200.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1895472403-1-768x511.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1895472403-1-1536x1022.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1895472403-1-2048x1363.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e1743 elementor-widget elementor-widget-menu-anchor\" data-id=\"a5e1743\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c394e02 elementor-widget elementor-widget-heading\" data-id=\"c394e02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Learning from shopping cart abandonment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d8938 elementor-widget elementor-widget-text-editor\" data-id=\"90d8938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today\u2019s ecommerce brands lose out on a combined<\/span> <a href=\"https:\/\/sleeknote.com\/blog\/cart-abandonment-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$18 billion USD<\/span><\/a><span style=\"font-weight: 400;\"> in sales revenue each year because of cart abandonment.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You could have an excellent, really well dialed-in website with fantastic product descriptions and beautiful photography, and you still may lose out on a decent chunk of your sales and conversions during the checkout process.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>It\u2019s a good indicator that something\u2019s wrong with your overall purchasing flow and checkout process<\/strong>, your user experience, or something wrong with the actual site itself.<\/span><\/p><p><span style=\"font-weight: 400;\">Even worse, though abandonment is one of the biggest and most common issues retailers online face today, business owners very rarely know how to manage the problem, mitigate the issue, or overcome it altogether.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite throwing the kitchen sink at cart abandonment, many online retailers, business owners, and ecommerce stores still have difficulty reducing shopping cart abandonment. <\/span><\/p><p><span style=\"font-weight: 400;\">They&#8217;ll discover customers visiting their website, adding all kinds of products to their cart, and abandoning it entirely as soon as they hit the checkout page!<\/span><\/p><p><span style=\"font-weight: 400;\">In a digital-first world where consumers have endless options at their fingertips, this is less than ideal.<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, getting a handle on reducing your cart abandonment and increasing your conversion rate is possible with enough commitment and dedication<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b737f87 elementor-widget elementor-widget-image\" data-id=\"b737f87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"461\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2237438721-1024x737.jpg\" class=\"attachment-large size-large wp-image-9343\" alt=\"shopping cart abandonment\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2237438721-1024x737.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2237438721-300x216.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2237438721-768x553.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2237438721-1536x1106.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2237438721-2048x1475.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254e1a5 elementor-widget elementor-widget-menu-anchor\" data-id=\"254e1a5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f5951 elementor-widget elementor-widget-heading\" data-id=\"08f5951\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What causes shopping cart abandonment?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8076d61 elementor-widget elementor-widget-text-editor\" data-id=\"8076d61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Several factors can cause checkout abandonment, but the most instrumental one is poor customer experience. <strong>Buying online shouldn&#8217;t be a complex process<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\"> A poor user experience, slow site speed and limited payment options are just some of the reasons why more than half of ecommerce customers abandon their carts.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few more:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e056864 elementor-widget elementor-widget-heading\" data-id=\"e056864\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Complex and confusing checkout process<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0afa89 elementor-widget elementor-widget-text-editor\" data-id=\"c0afa89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Try as they might, online stores and ecommerce stores just aren\u2019t able to fully replicate the physical retail experience. The brick-and-mortar store experience is unique. You can see the products in person, handle them personally and checkout and bring it home.<\/span><\/p><p><span style=\"font-weight: 400;\">With that being said, online shoppers and retail shoppers want many of the same goals \u2013 one of them being able to <strong>make their purchase immediately and as quickly and as efficiently as possible<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Nothing aggravates consumers and customers more than a drawn-out, complex, and confusing checkout flow. Even if you&#8217;re not shopping online, having to wait in line to complete a purchase is frustrating and annoying.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Nobody likes a complicated checkout process<\/strong>. Suppose an online store subjects its customers to multiple checkout pages. <\/span><\/p><p><span style=\"font-weight: 400;\">In that case, field forms and multiple information requests just to complete their online purchase is likely to turn prospective customers into shopping cart abandoners that won&#8217;t return to your store.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbaee9 elementor-widget elementor-widget-heading\" data-id=\"9cbaee9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">No guest checkout option<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0e3e3 elementor-widget elementor-widget-text-editor\" data-id=\"6d0e3e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Large and small ecommerce retailers love user accounts for many reasons. They provide a wealth of essential data that they can leverage to improve everything from their purchase funnel to their product pricing.<\/span><\/p><p><span style=\"font-weight: 400;\">However, it can make shoppers abandon their shopping carts.<\/span><\/p><p><span style=\"font-weight: 400;\">User accounts are precious when you want to collect user data and optimize your overall online shopping experience, but they also extend the checkout flow significantly. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>The checkout experience needs to be optimized for customers, not for your business<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86990e1 elementor-widget elementor-widget-image\" data-id=\"86990e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1924559582-1024x682.jpg\" class=\"attachment-large size-large wp-image-9104\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1924559582-1024x682.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1924559582-300x200.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1924559582-768x511.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1924559582-1536x1022.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1924559582-2048x1363.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9aeb3c elementor-widget elementor-widget-heading\" data-id=\"f9aeb3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Uncertainty with security features<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b61f387 elementor-widget elementor-widget-text-editor\" data-id=\"b61f387\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online shopping is more common and popular than ever before, but a segment of the market still is a little bit hesitant about online payments. <\/span><\/p><p><span style=\"font-weight: 400;\">Not all digital customers are ready to leap at the opportunity to share their personal, private, and payment information with just anyone. This market segment prefers to do some window shopping on your product pages instead of making a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">To adapt to this kind of user behaviour, you have to be sure to include multiple payment options, the opportunity to use a preferred credit card account, and as many other security features as possible to assure customers and earn their confidence.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>If your customers don\u2019t feel comfortable using their digital wallets the odds of them abandoning their cart increase significantly<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0335534 elementor-widget elementor-widget-heading\" data-id=\"0335534\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Unknown shipping speeds<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7a8c9 elementor-widget elementor-widget-text-editor\" data-id=\"0d7a8c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Faster delivery is no longer a competitive advantage &#8211; it&#8217;s an expectation<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">61% of online customers even expect that their packages will be shipped out within 1 to 3 hours of placing their orders as well<strong>.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">The last thing a shopper wants to worry about is hitting your checkout page, going through the checkout process and giving their payment method and personal information, only to find out that it\u2019s going to take them forever and a day to get their order.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda5c9d elementor-widget elementor-widget-heading\" data-id=\"bda5c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Unexpected and high shipping costs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36b318 elementor-widget elementor-widget-text-editor\" data-id=\"e36b318\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shipping and fulfillment costs are part and parcel of the ecommerce experience. While ecommerce brands can offer free shipping, not every retailer has the means and the budget to make this a reality.<\/span><\/p><p><span style=\"font-weight: 400;\">Many digital shoppers will understand the necessary evil of online shipping costs, but many more will sour if unexpected shipping costs are added later.<\/span><\/p><p><span style=\"font-weight: 400;\">While extra delivery fees are understandable if the delivery destination is remote, <strong>there should never be hidden costs<\/strong>. When you display the costs upfront to the consumer, they&#8217;ll be able to gauge the cost of their purchase more readily.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6f65a elementor-widget elementor-widget-image\" data-id=\"fc6f65a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-1024x1024.jpg\" class=\"attachment-large size-large wp-image-9346\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-1024x1024.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-300x300.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-150x150.jpg 150w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-768x767.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-1536x1536.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1981320128-2048x2048.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e2b3e elementor-widget elementor-widget-menu-anchor\" data-id=\"18e2b3e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fifth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95fffe4 elementor-widget elementor-widget-heading\" data-id=\"95fffe4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to reduce your cart abandonment rates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8400e45 elementor-widget elementor-widget-text-editor\" data-id=\"8400e45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Though it might feel like cart abandoners have an unlimited amount of reasons to bail on their online shopping cart, ecommerce retailers have a few tips and tricks they can use to provide a better checkout flow and reduce cart abandonment. <\/span><\/p><p><span style=\"font-weight: 400;\">While you won&#8217;t eliminate shopping cart abandonment,<strong> you can reduce the rate at which your potential customers are contributing to lost sales<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Here is just a couple of the best cart and checkout optimization tips available to improve the process, secure the sale, and drop abandonment rates like a stone at the same time<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a59b2e elementor-widget elementor-widget-heading\" data-id=\"9a59b2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Simplified checkout process<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205073e elementor-widget elementor-widget-text-editor\" data-id=\"205073e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Your entire checkout flow needs to be optimized from top to bottom for your customers, not your business<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Customers need fast load times, forms that automatically fill out, and as much simplicity as humanly possible within the checkout flow. <\/span><\/p><p><span style=\"font-weight: 400;\">Anything you do to complicate the process \u2013 a questionnaire, surveys, or any other friction practically guarantees a skyrocketing abandonment issue.<\/span><\/p><p><span style=\"font-weight: 400;\">Including a progress indicator, allowing users to sign through an alternative social media account, or similar checkout design improvements could hasten the checkout flow and could also do wonders in lowering your shopping cart abandonments.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35808f8 elementor-widget elementor-widget-heading\" data-id=\"35808f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Flexible shipping options<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93711ed elementor-widget elementor-widget-text-editor\" data-id=\"93711ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers are busy. You don\u2019t want to force them to rearrange their schedule or create an appointment just to get their hands on their package and order.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, today, <strong>shoppers expect improved security, flexibility, and fantastic speed when it comes to their shipping choices<\/strong>.<\/span><span style=\"font-weight: 400;\"> Flex delivery<\/span><span style=\"font-weight: 400;\"> options (whenever possible) can boost your conversion rate significantly.<\/span><\/p><p><span style=\"font-weight: 400;\">Integrating a flexible delivery scheduler onto your checkout page provides your customers with the freedom to choose when, where and how they want to get their orders and lets them enjoy their order the same day they place it.\u00a0<\/span><\/p><p>For more information on shipping, read our article &#8220;<a href=\"https:\/\/breadstack.com\/ecommerce-operations\/why-is-shipping-important\/\" target=\"_blank\" rel=\"noopener\">Why is shipping important?<\/a>&#8220;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832266b elementor-widget elementor-widget-heading\" data-id=\"832266b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Guest checkout options<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a3ecb elementor-widget elementor-widget-text-editor\" data-id=\"f1a3ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Collecting shopper data and information is a big piece of the ecommerce success puzzle but collecting it shouldn&#8217;t come at the expense of the user experience. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Make sure that you allow shoppers to check out as a guest instead of compelling them to create an account<\/strong>. You&#8217;ll lower friction, improve checkouts, and lower the chances of shopping cart abandoment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325ff79 elementor-widget elementor-widget-heading\" data-id=\"325ff79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Transparent pricing and payment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555372d elementor-widget elementor-widget-text-editor\" data-id=\"555372d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The last thing your customers want to worry about is surprise delivery fees, hidden charges and expenses, and other less-than-ideal price changes during the checkout process. <\/span><\/p><p><span style=\"font-weight: 400;\">Nobody wants to enter their preferred payment information and then back out because there were hidden fees.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Be upfront about your costs and transparent with your pricing, and these problems disappear<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56d06f elementor-widget elementor-widget-image\" data-id=\"f56d06f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1426402085-1024x768.jpg\" class=\"attachment-large size-large wp-image-9106\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1426402085-1024x768.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1426402085-300x225.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1426402085-768x576.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1426402085-1536x1152.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_1426402085-2048x1536.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ede0e elementor-widget elementor-widget-heading\" data-id=\"68ede0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Discounts, incentives, and promotions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57daf3e elementor-widget elementor-widget-text-editor\" data-id=\"57daf3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shoppers abandon carts, but they might not abandon your store. There could be many reasons why window shoppers choose not to go through with their purchase, but that doesn&#8217;t mean they&#8217;re gone forever!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Providing a discount code for their shopping carts, and incentivizing a purchase with a voucher for free delivery can continue them threw the sales process.&nbsp;<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fbc5f elementor-widget elementor-widget-menu-anchor\" data-id=\"d5fbc5f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sixth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae15924 elementor-widget elementor-widget-heading\" data-id=\"ae15924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Reducing shopping cart abandonment rates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53b67a elementor-widget elementor-widget-text-editor\" data-id=\"d53b67a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Shopping cart abandonment is endemic within ecommerce. Even if customers are visiting your site, there&#8217;s only so much that product <a href=\"https:\/\/breadstack.com\/marketing-sales\/product-descriptions\/\" target=\"_blank\" rel=\"noopener\">descriptions<\/a> and <a href=\"https:\/\/breadstack.com\/marketing-sales\/product-photos\/\" target=\"_blank\" rel=\"noopener\">photography<\/a> can do to spur customers into a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Implementing all of these strategies and best practices requires time and patience to get right.<\/strong> Although, if you are looking for extra help check out sales solutions with Breadstack.\u00a0<\/span><\/p><p>Breadstack lets you compete with big giants and grow your business with the right tools.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f87fc56 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f87fc56\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/breadstack.com\/solutions\/sales\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether you own an ecommerce store or shop at one yourself, chances are you&#8217;ve come face to face with shopping cart abandonment once or twice before. For many online retailers shopping cart abandonment is one of the main causes of missed sales. Find out everything you need to know about shopping cart abandonment in this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[37,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Reduce Shopping Cart Abandonment + Best Practices<\/title>\n<meta name=\"description\" content=\"Shopping cart abandonment might be endemic within the industry, but that doesn&#039;t mean you can&#039;t lower yours. 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Here&#039;s how Breadstack can help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/\" \/>\n<meta property=\"og:site_name\" content=\"Breadstack Dispensary eCommerce Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Breadstacktech\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T01:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T00:43:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/12\/shutterstock_2235888469-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincent Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Breadstacktech\" \/>\n<meta name=\"twitter:site\" content=\"@Breadstacktech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/\"},\"author\":{\"name\":\"Vincent Lee\",\"@id\":\"https:\/\/breadstack.com\/#\/schema\/person\/b205d4124ad844f0e2f8c309142e486e\"},\"headline\":\"Here&#8217;s How to Reduce Shopping Cart Abandonment\",\"datePublished\":\"2023-01-26T01:53:07+00:00\",\"dateModified\":\"2024-03-04T00:43:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/\"},\"wordCount\":1712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/breadstack.com\/#organization\"},\"keywords\":[\"Digital Marketing\",\"ecommerce\"],\"articleSection\":[\"E-Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/\",\"url\":\"https:\/\/breadstack.com\/insights\/e-commerce\/shopping-cart-abandonment\/\",\"name\":\"How To Reduce Shopping Cart Abandonment + Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/breadstack.com\/#website\"},\"datePublished\":\"2023-01-26T01:53:07+00:00\",\"dateModified\":\"2024-03-04T00:43:07+00:00\",\"description\":\"Shopping cart abandonment might be endemic within the industry, but that doesn't mean you can't lower yours. 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