{"id":2815,"date":"2022-10-31T20:01:02","date_gmt":"2022-10-31T20:01:02","guid":{"rendered":"https:\/\/breadstack.com\/?p=2815"},"modified":"2023-05-05T18:39:14","modified_gmt":"2023-05-05T18:39:14","slug":"what-is-marketing-automation","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/","title":{"rendered":"What Is Marketing Automation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2815\" class=\"elementor elementor-2815\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b11b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b11b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b67108f\" data-id=\"b67108f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd68743 elementor-widget elementor-widget-text-editor\" data-id=\"bd68743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Is marketing automation a new buzzword that online marketers created or does it actually hold value to businesses? We are here to give you all the right answers.<\/span><\/p><p><span style=\"font-weight: 400;\">First and foremost <strong>marketing automation is not a buzzword<\/strong>. It can bring some real-world value to any business owner looking to improve their marketing efforts or optimize their time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using marketing automation is one of the great ways to keep up with trends, challenges, and any other issues that can arise.\u00a0<\/span><\/p><p>Let&#8217;s get started.<\/p><ul><li><a href=\"#second-heading\">What is marketing automation?<\/a><\/li><li><a href=\"#third-heading\">How does marketing automation work?<\/a><\/li><li><a href=\"#fourth-heading\">Tips for marketing automation<\/a><\/li><li><a href=\"#fifth-heading\">Why does marketing automation matter?<\/a><\/li><li><a href=\"#ninth-heading\">Why marketers are reluctant to implement marketing automation?<\/a><\/li><li><a href=\"#tenth-heading\">How to successfully use a marketing automation platform<\/a><\/li><li><a href=\"#sixth-heading\">Start using marketing automation<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2751210 elementor-widget elementor-widget-image\" data-id=\"2751210\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-1024x640.jpg\" class=\"attachment-large size-large wp-image-2818\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-1024x640.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-300x187.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-768x480.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-1536x960.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-2048x1280.jpg 2048w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1780008965-770x480.jpg 770w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce35459 elementor-widget elementor-widget-menu-anchor\" data-id=\"ce35459\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ce867 elementor-widget elementor-widget-heading\" data-id=\"b8ce867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is marketing automation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bad44 elementor-widget elementor-widget-text-editor\" data-id=\"b4bad44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing automation is a <strong>software-based system that allows you to streamline your marketing efforts<\/strong> by linking various software programs together and getting rid of repetitive tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These automation tools can range from email marketing, to <a href=\"https:\/\/breadstack.com\/marketing-sales\/crm-software\/\" target=\"_blank\" rel=\"noopener\">CRM software<\/a>, to sales forecasting. Essentially, marketing automation connects all of these elements and more so that you can effectively and efficiently deliver your message to your customers at the right time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The use of marketing automation software is <strong>designed to be \u201chands-off\u201d,<\/strong> it can free up your marketers and sales team to focus their time and energy on other areas of the business, such as customer service and relationship-building activities.<\/span><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/digitalcollection.zhaw.ch\/bitstream\/11475\/21947\/3\/2021_Zumstein-etal_Marketing-Automation-Report.pdf\" target=\"_blank\" rel=\"noopener\">72%<\/a> of successful businesses have implemented a marketing automation software.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b77a3 elementor-widget elementor-widget-menu-anchor\" data-id=\"a8b77a3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d715e5 elementor-widget elementor-widget-heading\" data-id=\"4d715e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How does marketing automation work?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6831e0 elementor-widget elementor-widget-text-editor\" data-id=\"a6831e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s face it, marketing can be difficult. It\u2019s about data and developing the right strategies for your target market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But with so many different tools and processes involved in marketing a company, this can quickly become an overwhelming process for even the most organized marketer.<\/span><\/p><p><span style=\"font-weight: 400;\">To make things even more challenging,<strong> marketers are also facing new challenges<\/strong> such as increasing consumer engagement, shorter attention spans and a constant stream of content from competitors &#8211; this is where marketing automation comes in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing automation doesn&#8217;t have to be complicated. <strong>The key here is automation<\/strong>. Marketing automation can give marketers more time. Instead of doing repetitive tasks, this kind of software can perform those repetitive tasks for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It gives you more time to be productive in other ways and focus on those more important marketing tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, it\u2019s not necessarily purchasing this software and letting it run. It\u2019s going to take time to set up campaigns, enable tasks and ultimately get what you want out of marketing automation<\/span><span style=\"text-align: center; letter-spacing: 0px;\">.<\/span><\/p><blockquote><p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.invespcro.com\/blog\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\">91%<\/a> of marketing automation users value it for success.\u00a0<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">If you use Breadstacks\u2019 marketing automation it can gather customer information automatically so you don\u2019t have to waste time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The data is collected from customer interactions, shopping habits and visiting trends enabling Breadstack to make recommendations and provide insight to give you better information about your business. Interested? <a href=\"https:\/\/breadstack.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> with us!<\/span><\/p><p><span style=\"font-weight: 400;\">Having this added knowledge you can then plug into the marketing automation to have more tailored campaigns that <strong>create meaningful interactions with your customers<\/strong> in the right place and the right time.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0556e48 elementor-widget elementor-widget-image\" data-id=\"0556e48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-1024x640.jpg\" class=\"attachment-large size-large wp-image-2817\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-1024x640.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-300x187.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-768x480.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-1536x960.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-2048x1280.jpg 2048w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1754237426-770x480.jpg 770w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8360c6f elementor-widget elementor-widget-menu-anchor\" data-id=\"8360c6f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34fd0a elementor-widget elementor-widget-heading\" data-id=\"a34fd0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Tips for marketing automation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a416b elementor-widget elementor-widget-heading\" data-id=\"e7a416b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Choose your marketing automation platform<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e538e elementor-widget elementor-widget-text-editor\" data-id=\"d6e538e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before you can automate your marketing, you need to choose the right marketing automation platform. While there are many options out there and many of them are quite similar, it\u2019s important to select the right one for your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Start by identifying the goals you want to achieve<\/strong> with your marketing campaigns and then choosing the tools that will help you to achieve them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16eae29 elementor-widget elementor-widget-heading\" data-id=\"16eae29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Create campaigns that actually convert<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c0797 elementor-widget elementor-widget-text-editor\" data-id=\"73c0797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0After you\u2019ve selected your marketing automation software, you can <strong>begin creating your campaigns<\/strong>. This process usually involves starting with a trigger, or the event that initiates your marketing program.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, you may want to send a welcome email when a new lead is added to your database. You can then create an automation sequence or the order in which your marketing messages are delivered.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d92c337 elementor-widget elementor-widget-heading\" data-id=\"d92c337\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Set up automation triggers to always be ready<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec2b93 elementor-widget elementor-widget-text-editor\" data-id=\"1ec2b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the key benefits of marketing automation is that it can be <strong>set up to occur automatically<\/strong>, without needing any human intervention.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Set up triggers so that when a specific event happens (such as a new lead being added to your database) the marketing software is activated and your sequence is triggered.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f619be0 elementor-widget elementor-widget-heading\" data-id=\"f619be0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Review and evaluate for success<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9251a63 elementor-widget elementor-widget-text-editor\" data-id=\"9251a63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0Keep track of the results of your campaigns and pay careful attention to which marketing strategies are proving most effective for your business. This will help you to determine what needs to be added to your automation sequence, and what can be omitted.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to <strong>constantly review and evaluate your marketing automation strategies<\/strong> so that you can ensure they\u2019re still effective and providing the results you\u2019re looking for.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafb7b1 elementor-widget elementor-widget-image\" data-id=\"aafb7b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-1024x640.jpg\" class=\"attachment-large size-large wp-image-2802\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-1024x640.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-300x188.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-768x480.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-1536x960.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-2048x1280.jpg 2048w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1129492574-770x480.jpg 770w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc589a0 elementor-widget elementor-widget-menu-anchor\" data-id=\"cc589a0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fifth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a27d8 elementor-widget elementor-widget-heading\" data-id=\"24a27d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Why does marketing automation matter?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d363fe3 elementor-widget elementor-widget-text-editor\" data-id=\"d363fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We get it, as a business owner, there are a million different new terms being created each day that guarantee to help you optimize your business and give more value to your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But as we all know you can\u2019t believe everything you read on the internet &#8211; except when it comes from us.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Automating isn\u2019t a fancy new term that\u2019s new<\/strong> and it\u2019s not something that has no value in the real world. Companies have teams that complete tasks on a day-to-day basis and a good portion of these tasks, unfortunately, are repetitive.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These repetitive tasks are wasteful, they eat up company time, resources and energy. Adding automation to these tasks gives you back all the benefits it\u2019s been taking.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing is about customer data, audiences, behaviours, trends, etc. <strong>The more information you have the better your marketing efforts will be<\/strong>. A lot of customer information data can be automated to give more time to focus on important tasks.<\/span><\/p><blockquote><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Companies using marketing automation saw a <a href=\"https:\/\/www.emailmonday.com\/marketing-automation-statistics-overview\/\" target=\"_blank\" rel=\"noopener\">53%<\/a> more conversion rates.<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Remember, writing essays on paper, it&#8217;s time-consuming right? The same goes for those repetitive marketing tasks your team spends time. We\u2019ve stepped away from writing essays on paper, for good reasons, the same goes for marketing automation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, we always need the benefits behind something, before we go through with it. Here are 3 main benefits marketing automation can do for you.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f2f90 elementor-widget elementor-widget-heading\" data-id=\"12f2f90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Better ROI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59db7e elementor-widget elementor-widget-text-editor\" data-id=\"e59db7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Perhaps most importantly, marketing automation helps you to <strong>measure and improve your Return on Investment (ROI)<\/strong> by tracking the sales that you generate from specific marketing processes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By tracking metrics such as the number of leads generated by a given campaign, the average amount of time it takes to close a sale, and the cost of each sale, you can create a baseline that allows you to measure the value of each marketing activity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All of this data helps determine which campaigns are truly producing results and which ones are costing a business too much and should be discontinued.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c30df8 elementor-widget elementor-widget-heading\" data-id=\"3c30df8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Better customer engagement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ff004 elementor-widget elementor-widget-text-editor\" data-id=\"09ff004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Perhaps less quantifiable, but also important, marketing automation can help you to <strong>increase your customer engagement<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By sending your customers emails that are relevant, timely and helpful, you can strengthen your relationship with your customers and encourage them to make repeat purchases from your business. This can help to increase your sales over time.<\/span><\/p><p>Want to overall increase engagement? Check out our &#8220;<a href=\"https:\/\/breadstack.com\/customer-service\/customer-engagement\/\" target=\"_blank\" rel=\"noopener\">How to increase customer engagement<\/a>&#8221; article to learn more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb4315 elementor-widget elementor-widget-heading\" data-id=\"2fb4315\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">More efficient marketing teams<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d85e58 elementor-widget elementor-widget-text-editor\" data-id=\"6d85e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By using marketing automation software, you can free up the time of your marketing team to focus on more strategic tasks, such as developing content and leading relationship-building activities.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can help to improve the overall quality of your marketing and sales efforts. <strong>Breadstack&#8217;s marketing automation lets\u2019 you establish real customer data for tailored experiences<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef7e89 elementor-widget elementor-widget-image\" data-id=\"fef7e89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-1024x640.jpg\" class=\"attachment-large size-large wp-image-2820\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-1024x640.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-300x187.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-768x480.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-1536x960.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-2048x1280.jpg 2048w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1784984114-770x480.jpg 770w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0291a elementor-widget elementor-widget-menu-anchor\" data-id=\"4a0291a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ninth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e0b6ce elementor-widget elementor-widget-heading\" data-id=\"9e0b6ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Why marketers are reluctant to implement marketing automation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cacdd elementor-widget elementor-widget-text-editor\" data-id=\"c8cacdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing automation, as disruptive as it is, has seen a lot of pushback from marketers.&nbsp;<\/p><p>While they appreciate the benefits that come with this technology, they are reluctant to commit to its implementation fully.<\/p>\n<p>There are three main reasons why marketers are slow to adopt marketing automation:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506260c elementor-widget elementor-widget-heading\" data-id=\"506260c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Fear of losing control<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28eb632 elementor-widget elementor-widget-text-editor\" data-id=\"28eb632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketers have always been in control of their brands. They handle their marketing campaigns, social media management and lead nurturing efforts meticulously.<\/p><p>As such, the thought of \u201c<a href=\"https:\/\/www.investopedia.com\/terms\/o\/outsourcing.asp\" target=\"_blank\" rel=\"nofollow noopener\">outsourcing\u201d<\/a>\u00a0these tasks to automation may be a bit overwhelming.\u00a0<\/p><p>However, <strong>marketing automation is not about outsourcing<\/strong>. It\u2019s about strategically managing your team and resources to achieve more with less.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2854c elementor-widget elementor-widget-heading\" data-id=\"9e2854c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Unclear ROI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab98342 elementor-widget elementor-widget-text-editor\" data-id=\"ab98342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketers want to make sure that their investments will pay off. And while it\u2019s clear that marketing automation can improve marketing performance, <strong>marketers want to know how much it will cost for them to implement such a strategy<\/strong>.<\/p><p>This is why marketers are interested in exploring the cost of marketing automation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9febea6 elementor-widget elementor-widget-heading\" data-id=\"9febea6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Lack of expertise<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389af16 elementor-widget elementor-widget-text-editor\" data-id=\"389af16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Marketers are concerned that they don\u2019t have the right skill set<\/strong> to implement marketing automation.<\/p><p>This is why they want to wait until they have the right team prepared to execute this strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a4ed9 elementor-widget elementor-widget-image\" data-id=\"22a4ed9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_2014628315-1024x717.jpg\" class=\"attachment-large size-large wp-image-9514\" alt=\"Using marketing automation to target customers.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_2014628315-1024x717.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_2014628315-300x210.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_2014628315-768x538.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_2014628315-1536x1075.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_2014628315-2048x1434.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b6f2 elementor-widget elementor-widget-menu-anchor\" data-id=\"2e4b6f2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"tenth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2daa47 elementor-widget elementor-widget-heading\" data-id=\"d2daa47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to successfully use a marketing automation platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876f009 elementor-widget elementor-widget-text-editor\" data-id=\"876f009\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before you start using your marketing automation platform and implementing various marketing automation tools, you need to make sure your company is ready.<\/p><p>You need to have clear goals and objectives in place, a sound plan for implementation and a strategy for monitoring your progress with everything relating to the marketing and sales teams.<\/p><p>This can help you avoid falling into the trap of having too many marketing automation tools. <strong>If you don\u2019t have a plan in place, you may be investing in too many solutions, which will increase your overhead<\/strong>.<\/p><p>Before you begin building your marketing automation platform, there are a few things to consider:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc54a59 elementor-widget elementor-widget-heading\" data-id=\"fc54a59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Define your objectives and goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c25ee6 elementor-widget elementor-widget-text-editor\" data-id=\"9c25ee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before you start implementing marketing automation, <strong>you need to determine your objectives and goals<\/strong>. What do you want to achieve with your marketing? What message do you want to send to your customers?<\/p><p>How do you want to engage with your audience? By clearly <a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/business-goals#:~:text=A%20business%20goal%20is%20an,objective%20like%20improved%20customer%20service.\" target=\"_blank\" rel=\"nofollow noopener\">defining your goals<\/a>, you\u2019re setting yourself up for success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b055cdb elementor-widget elementor-widget-heading\" data-id=\"b055cdb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Pick the right tools for the job<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4477bf0 elementor-widget elementor-widget-text-editor\" data-id=\"4477bf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Not every tool will be a good fit for your marketing automation platform<\/strong>. Some tools may be too basic, others may not be compatible with your company\u2019s goals and objectives.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eea97e elementor-widget elementor-widget-heading\" data-id=\"1eea97e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Define your lead-scoring strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284b276 elementor-widget elementor-widget-text-editor\" data-id=\"284b276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Achieving a higher level of lead conversion is one of the main reasons marketers turn to marketing automation.<\/p><p><strong>You can help your marketing efforts to succeed by implementing a lead-scoring strateg<\/strong>y.<\/p><p>Lead scoring helps you determine which leads are ready to be sent to sales and which leads are still at the bottom of the sales funnel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bbb0fb elementor-widget elementor-widget-heading\" data-id=\"8bbb0fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Plan for post-implementation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc8eb7 elementor-widget elementor-widget-text-editor\" data-id=\"ccc8eb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After you\u2019ve implemented your marketing automation platform, you want to make sure you\u2019re on the right track.<\/p><p><strong>You want to track your efforts&#8217; progress and make necessary adjustments<\/strong>. You also want to make sure that you\u2019re incorporating real-time segmentation and personalization as you go along.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e882f4 elementor-widget elementor-widget-image\" data-id=\"7e882f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1741996127-1024x576.jpg\" class=\"attachment-large size-large wp-image-2801\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1741996127-1024x576.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1741996127-300x169.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1741996127-768x432.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1741996127-1536x864.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1741996127-2048x1152.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1060fd elementor-widget elementor-widget-menu-anchor\" data-id=\"f1060fd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sixth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85ad776 elementor-widget elementor-widget-heading\" data-id=\"85ad776\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Start using marketing automation\u00a0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e951b elementor-widget elementor-widget-text-editor\" data-id=\"d1e951b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Breadstack&#8217;s marketing automation gives you back your time and energy toward marketing efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Stop wasting time on repetitive tasks<\/strong>. Altogether marketing automation is a great tool you should be using to improve your operations as well as your marketing campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let out software do those repetitive tasks so you or your team can focus on what matters. Using marketing automation can be a great tool for businesses. It&#8217;s not a fancy buzzword that doesn&#8217;t hold any value.\u00a0<\/span><\/p><blockquote><p style=\"text-align: center;\"><a href=\"https:\/\/www.intechnic.com\/blog\/100-inbound-marketing-statistics-every-marketer-needs-to-know\/?utm_campaign=Blog%20-%20100%20Inbound%20Statistics&amp;utm_medium=social&amp;utm_source=twitter\" target=\"_blank\" rel=\"noopener\">75%<\/a> of companies saw an ROI with marketing automation in 12 months<\/p><\/blockquote><p>Breadstack lets you&#8230;.<\/p><p><span style=\"font-weight: 400;\"><strong>Personalize campaigns for better results<\/strong> &#8211; <\/span><span style=\"font-weight: 400;\">Collect customer data that allows you to know them better. Gain real insights that matter.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Offer targeted promotions that work<\/strong> &#8211; <\/span><span style=\"font-weight: 400;\">Check buying or browsing history to offer targeted promotions or individual coupons.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Encourage customers to buy more<\/strong> &#8211; <\/span><span style=\"font-weight: 400;\">Get to know your customer and engage them with relevant product information or promotional<\/span><span style=\"font-weight: 400;\"> material.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/breadstack.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Schedule a free demo today with Breadstack!<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is marketing automation a new buzzword that online marketers created or does it actually hold value to businesses? We are here to give you all the right answers. First and foremost marketing automation is not a buzzword. It can bring some real-world value to any business owner looking to improve their marketing efforts or optimize [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[47],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Marketing Automation? | Breadstack Dispensary eCommerce Software<\/title>\n<meta name=\"description\" content=\"Marketing automation is a software that allows business owners or marketers to streamline marketing efforts and automate tasks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Marketing Automation? | Breadstack Dispensary eCommerce Software\" \/>\n<meta property=\"og:description\" content=\"Marketing automation is a software that allows business owners or marketers to streamline marketing efforts and automate tasks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Breadstack Dispensary eCommerce Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Breadstacktech\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T20:01:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-05T18:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1643552743-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1748\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CJ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Breadstacktech\" \/>\n<meta name=\"twitter:site\" content=\"@Breadstacktech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CJ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\"},\"author\":{\"name\":\"CJ\",\"@id\":\"https:\/\/breadstack.com\/#\/schema\/person\/1e85faf0d645f997bcaae4ded6543489\"},\"headline\":\"What Is Marketing Automation?\",\"datePublished\":\"2022-10-31T20:01:02+00:00\",\"dateModified\":\"2023-05-05T18:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\"},\"wordCount\":1966,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/breadstack.com\/#organization\"},\"keywords\":[\"Trends\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\",\"url\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\",\"name\":\"What Is Marketing Automation? | Breadstack Dispensary eCommerce Software\",\"isPartOf\":{\"@id\":\"https:\/\/breadstack.com\/#website\"},\"datePublished\":\"2022-10-31T20:01:02+00:00\",\"dateModified\":\"2023-05-05T18:39:14+00:00\",\"description\":\"Marketing automation is a software that allows business owners or marketers to streamline marketing efforts and automate tasks.\",\"breadcrumb\":{\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/breadstack.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Marketing Automation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/breadstack.com\/#website\",\"url\":\"https:\/\/breadstack.com\/\",\"name\":\"Breadstack\",\"description\":\"It might be time to upgrade your dispensaries eCommerce experience\",\"publisher\":{\"@id\":\"https:\/\/breadstack.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/breadstack.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/breadstack.com\/#organization\",\"name\":\"Breadstack\",\"url\":\"https:\/\/breadstack.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/breadstack.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/10\/logo-breadstack.svg\",\"contentUrl\":\"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/10\/logo-breadstack.svg\",\"width\":192,\"height\":28,\"caption\":\"Breadstack\"},\"image\":{\"@id\":\"https:\/\/breadstack.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Breadstacktech\",\"https:\/\/twitter.com\/Breadstacktech\",\"https:\/\/www.linkedin.com\/company\/breadstack-technologies-inc\",\"https:\/\/www.instagram.com\/breadstacktech\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/breadstack.com\/#\/schema\/person\/1e85faf0d645f997bcaae4ded6543489\",\"name\":\"CJ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/breadstack.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a7056a8251d25bf0488ae6ead69e69b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a7056a8251d25bf0488ae6ead69e69b?s=96&d=mm&r=g\",\"caption\":\"CJ\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Marketing Automation? | Breadstack Dispensary eCommerce Software","description":"Marketing automation is a software that allows business owners or marketers to streamline marketing efforts and automate tasks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/","og_locale":"en_US","og_type":"article","og_title":"What Is Marketing Automation? | Breadstack Dispensary eCommerce Software","og_description":"Marketing automation is a software that allows business owners or marketers to streamline marketing efforts and automate tasks.","og_url":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/","og_site_name":"Breadstack Dispensary eCommerce Software","article_publisher":"https:\/\/www.facebook.com\/Breadstacktech","article_published_time":"2022-10-31T20:01:02+00:00","article_modified_time":"2023-05-05T18:39:14+00:00","og_image":[{"width":2560,"height":1748,"url":"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/10\/shutterstock_1643552743-scaled.jpg","type":"image\/jpeg"}],"author":"CJ","twitter_card":"summary_large_image","twitter_creator":"@Breadstacktech","twitter_site":"@Breadstacktech","twitter_misc":{"Written by":"CJ","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#article","isPartOf":{"@id":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/"},"author":{"name":"CJ","@id":"https:\/\/breadstack.com\/#\/schema\/person\/1e85faf0d645f997bcaae4ded6543489"},"headline":"What Is Marketing Automation?","datePublished":"2022-10-31T20:01:02+00:00","dateModified":"2023-05-05T18:39:14+00:00","mainEntityOfPage":{"@id":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/"},"wordCount":1966,"commentCount":0,"publisher":{"@id":"https:\/\/breadstack.com\/#organization"},"keywords":["Trends"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/","url":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/","name":"What Is Marketing Automation? | Breadstack Dispensary eCommerce Software","isPartOf":{"@id":"https:\/\/breadstack.com\/#website"},"datePublished":"2022-10-31T20:01:02+00:00","dateModified":"2023-05-05T18:39:14+00:00","description":"Marketing automation is a software that allows business owners or marketers to streamline marketing efforts and automate tasks.","breadcrumb":{"@id":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/breadstack.com\/insights\/marketing\/what-is-marketing-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/breadstack.com\/"},{"@type":"ListItem","position":2,"name":"What Is Marketing Automation?"}]},{"@type":"WebSite","@id":"https:\/\/breadstack.com\/#website","url":"https:\/\/breadstack.com\/","name":"Breadstack","description":"It might be time to upgrade your dispensaries eCommerce experience","publisher":{"@id":"https:\/\/breadstack.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/breadstack.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/breadstack.com\/#organization","name":"Breadstack","url":"https:\/\/breadstack.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/breadstack.com\/#\/schema\/logo\/image\/","url":"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/10\/logo-breadstack.svg","contentUrl":"https:\/\/breadstack.com\/wp-content\/uploads\/2021\/10\/logo-breadstack.svg","width":192,"height":28,"caption":"Breadstack"},"image":{"@id":"https:\/\/breadstack.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Breadstacktech","https:\/\/twitter.com\/Breadstacktech","https:\/\/www.linkedin.com\/company\/breadstack-technologies-inc","https:\/\/www.instagram.com\/breadstacktech\/"]},{"@type":"Person","@id":"https:\/\/breadstack.com\/#\/schema\/person\/1e85faf0d645f997bcaae4ded6543489","name":"CJ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/breadstack.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a7056a8251d25bf0488ae6ead69e69b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a7056a8251d25bf0488ae6ead69e69b?s=96&d=mm&r=g","caption":"CJ"}}]}},"_links":{"self":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/2815"}],"collection":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/comments?post=2815"}],"version-history":[{"count":39,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/2815\/revisions"}],"predecessor-version":[{"id":12538,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/posts\/2815\/revisions\/12538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/media\/2816"}],"wp:attachment":[{"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/media?parent=2815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/categories?post=2815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breadstack.com\/wp-json\/wp\/v2\/tags?post=2815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}