{"id":8807,"date":"2022-12-07T16:26:10","date_gmt":"2022-12-07T16:26:10","guid":{"rendered":"https:\/\/breadstack.com\/?p=8807"},"modified":"2023-06-27T15:31:25","modified_gmt":"2023-06-27T15:31:25","slug":"customer-engagement","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/customer-service\/customer-engagement\/","title":{"rendered":"How to Improve Customer Engagement\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8807\" class=\"elementor elementor-8807\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29a4411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a4411\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-109fec5\" data-id=\"109fec5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d707ab5 elementor-widget elementor-widget-text-editor\" data-id=\"d707ab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer engagement is a very important aspect of a business. Before just having your product out in the world was enough, but now, customers are expecting more.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); background-color: var(--bs-body-bg); text-align: var(--bs-body-text-align);\">Customers are seeking a connection with the brands they interact with. Chances are if you&#8217;re missing out on customer engagement you&#8217;re missing out on more sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Optimizing your business with customer engagement strategies can yield powerful results<\/strong> and we\u2019ll teach you everything you need to know about it.<\/span><\/p><ul><li><a href=\"#second-heading\">What is customer engagement?<\/a><\/li><li><a href=\"#third-heading\">The benefits of customer engagement<\/a><\/li><li><a href=\"#fourth-heading\">How to improve customer engagement<\/a><\/li><li><a href=\"#fifth-heading\">How to measure customer engagement<\/a><\/li><li><a href=\"#sixth-heading\">Quick tips for customer engagement<\/a><\/li><li><a href=\"#seventh-heading\">Get started with customer engagement\u00a0<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8e3a5 elementor-widget elementor-widget-image\" data-id=\"5e8e3a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"461\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1673469445-1024x738.jpg\" class=\"attachment-large size-large wp-image-8816\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1673469445-1024x738.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1673469445-300x216.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1673469445-768x553.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1673469445-1536x1107.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1673469445-2048x1476.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae92314 elementor-widget elementor-widget-menu-anchor\" data-id=\"ae92314\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c125079 elementor-widget elementor-widget-heading\" data-id=\"c125079\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is customer engagement?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd562d5 elementor-widget elementor-widget-text-editor\" data-id=\"cd562d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customer engagement has been in the recent business world lately, it may seem like a trend, but it\u2019s definitely here to stay. <strong>Customer engagement is the relationship between a customer and a business.<\/strong>\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These customer engagement examples could be by liking, commenting or sharing a social media post or blog post. It could also be interacting with the business in person while shopping or using a <a href=\"https:\/\/breadstack.com\/customer-service\/live-chat\/\" target=\"_blank\" rel=\"noopener\">live chat <\/a>feature when online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If something you&#8217;re doing in your business provides value to the customers, then engagement can happen.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36286e elementor-widget elementor-widget-menu-anchor\" data-id=\"d36286e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8e4a75 elementor-widget elementor-widget-heading\" data-id=\"a8e4a75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The benefits of customer engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b431c elementor-widget elementor-widget-text-editor\" data-id=\"f5b431c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More engagement will lead to more sales, but this isn\u2019t the only reason for building engagement into your strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customer engagement strategies are essential for any business that wants to succeed<\/strong>. When you engage with your customers, you show them that you value their opinion and care about their satisfaction.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This in turn leads to higher customer loyalty, <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/06\/01\/15-foolproof-strategies-for-encouraging-repeat-purchases\/?sh=4c174a94733f\" target=\"_blank\" rel=\"nofollow noopener\">repeat purchases<\/a>, and an overall better customer experience. Engaging with customers also gives you valuable insights into what they want and need from your business.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use this data to make improvements to your products and services, which can help to increase sales and boost profits with existing customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customer engagement can also help to build relationships with customers, which can result in more referrals and word-of-mouth advertising.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customer engagement can provide opportunities to showcase your brand and boost your brand awareness<\/strong>. All of these benefits make customer engagement an invaluable tool for any business looking to succeed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81d482 elementor-widget elementor-widget-image\" data-id=\"a81d482\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"616\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1606425100-1024x986.jpg\" class=\"attachment-large size-large wp-image-8817\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1606425100-1024x986.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1606425100-300x289.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1606425100-768x740.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1606425100-1536x1480.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1606425100-2048x1973.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f156a elementor-widget elementor-widget-heading\" data-id=\"e7f156a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Better customer relationships\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c90a6 elementor-widget elementor-widget-text-editor\" data-id=\"90c90a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Businesses need customer relationships. However, in the digital age, we can lose out on online relationships.<\/span><\/p><p><span style=\"font-weight: 400;\">In-person shopping allows you to speak with customers and build a connection with them or leave a positive experience &#8211; but online doesn&#8217;t offer that. Customers can simply click on your website and then click off.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Successful customer engagement can stop this. By implementing a customer engagement plan you\u2019ll be able to <strong>connect with your customer better and ultimately build those relationships<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It could be through a blog, social media posts, or even just interacting online with them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad24c9e elementor-widget elementor-widget-heading\" data-id=\"ad24c9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Improve loyalty\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54153ec elementor-widget elementor-widget-text-editor\" data-id=\"54153ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.businessnewsdaily.com\/16017-build-customer-loyalty.html\" target=\"_blank\" rel=\"nofollow noopener\">Customer loyalty<\/a> means higher customer retention. As customers engage with your business online they\u2019ll start to connect with your brand. It\u2019s also going to give you the chance to gain more data about your customer to improve.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customers want to be heard and appreciated<\/strong>. If you\u2019re continuing posting content they interact with and take value from or you\u2019re continuing to take suggestions your customers are going to be more likely to buy from you.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ed1ae elementor-widget elementor-widget-heading\" data-id=\"c1ed1ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Increase users<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18c2f1 elementor-widget elementor-widget-text-editor\" data-id=\"e18c2f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Engagement will continue to cause interest in your business. It\u2019s often a win-win interaction as well.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers that engage with brands will continue to spend as well as talk about brands to family and friends.The business will often offer incentives like discounts or promotions to those that interact.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>The key to increasing users with customer engagement is consistency<\/strong>. People need to interact with your brand so it eventually becomes at the top of their minds when they&#8217;re looking for a certain product in need.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even if customers aren\u2019t necessarily engaging the right way, they may interact in the future, once they keep seeing your brand and others engaging with it.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c79efd elementor-widget elementor-widget-heading\" data-id=\"6c79efd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Sell more\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaf5c9 elementor-widget elementor-widget-text-editor\" data-id=\"6eaf5c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether it&#8217;s increasing overall basket size or offering <a href=\"https:\/\/www.sellingpower.com\/18078\/how-to-identify-strategies-for-upselling-clients\" target=\"_blank\" rel=\"nofollow noopener\">upsells<\/a> the more you know about your customers the easier this becomes. The best way to achieve this is by causing engagements with your customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll gain more knowledge about what they like, dislike and their needs. <strong>Improving the customer cycle with current customers is a lot easier, than improving the lead process with prospects<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The probability of selling to new prospects is just 10-20% while an existing customer is <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\">60-70%<\/a>.\u00a0<\/span><\/p><p>Upselling is a good way to increase a customer basket size and overall bring in new revenue. Our unified commerce platform Breadstack makes it easy to offer upsells to customers online.<\/p><p>It can offer promotions or coupons in real-time so you can upsell in a natural way. Interested? Check it out <a href=\"https:\/\/breadstack.com\/customer-service\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509b7f8 elementor-widget elementor-widget-image\" data-id=\"509b7f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"428\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-16-at-1.35-1-1024x684.png\" class=\"attachment-large size-large wp-image-8812\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-16-at-1.35-1-1024x684.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-16-at-1.35-1-300x200.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-16-at-1.35-1-768x513.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-16-at-1.35-1-1536x1026.png 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-16-at-1.35-1.png 1772w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Offer products, promotions and coupons with Breadstack's software. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb80aca elementor-widget elementor-widget-menu-anchor\" data-id=\"cb80aca\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62ede4 elementor-widget elementor-widget-heading\" data-id=\"b62ede4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to improve customer engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3c8c4 elementor-widget elementor-widget-heading\" data-id=\"ea3c8c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Value first content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e52f88 elementor-widget elementor-widget-text-editor\" data-id=\"2e52f88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many businesses offer a newsletter, email campaigns, blogs and any other variety of mediums and a lot of them don&#8217;t provide value to their customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the easiest ways to improve customer engagement is if you already have a content strategy in motion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>You can work on optimizing content to engage your audience<\/strong>. The biggest tip we have is to offer value first.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers don\u2019t want to be continually sold on products and they won&#8217;t interact with an ad well. Providing value-driven content first gives the customer more information to engage with.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab8ca4 elementor-widget elementor-widget-heading\" data-id=\"fab8ca4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Referrals strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd56d56 elementor-widget elementor-widget-text-editor\" data-id=\"dd56d56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depending on the product or service you offer setting up a <a href=\"https:\/\/www.oberlo.ca\/blog\/referral-marketing\" target=\"_blank\" rel=\"noopener\">referral program<\/a> is a great way to boost engagement. A referral is a mention of a product or service from a trusted source.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Referrals are great for businesses because the recommendation is coming from a friend, family, or co-worker. <strong>They\u2019re already a trusted source and you can let them talk about your business<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Referral programs need to have an incentive for customers. Most businesses will offer a discounted rate or even money back for producing a referral. It can be set up in any number of ways.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0735533 elementor-widget elementor-widget-heading\" data-id=\"0735533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Customer experience\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f99d7 elementor-widget elementor-widget-text-editor\" data-id=\"54f99d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bad customer service may cause engagement but it will most likely be the wrong kind. Providing good customer service allows customers to have a positive experience causing more engagement with your brands.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>You\u2019re less likely to interact with people you\u2019ve had bad experiences with and business engagement is the way<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Improving the customer experience has to start at the top and work its way down. Upper management or the owners, need to come to a conclusion about how they need their employers to interact with customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Everyone needs to be on the same page in order to have a consistent customer experience. Check out &#8220;<a href=\"https:\/\/breadstack.com\/customer-service\/improve-customer-service\/\" target=\"_blank\" rel=\"noopener\">How to improve customer service skills<\/a>&#8221; to learn more about providing a better customer experience.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52614f8 elementor-widget elementor-widget-image\" data-id=\"52614f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-1024x1024.jpg\" class=\"attachment-large size-large wp-image-8819\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-1024x1024.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-300x300.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-150x150.jpg 150w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-768x768.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-1536x1536.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/shutterstock_1852998859-2048x2048.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1b475 elementor-widget elementor-widget-heading\" data-id=\"5f1b475\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Growth Matters<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d22a6 elementor-widget elementor-widget-text-editor\" data-id=\"a0d22a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Growth may not seem like it connects with customer experiences, however, this is far from the truth. Running promotions or discounts all the time doesn\u2019t build long-term relationships with customers, but what happens when you stop running these?<\/span><\/p><p><span style=\"font-weight: 400;\">Do you continually have sales? Businesses can not be built on continually offering these sorts of offers &#8211; this is where engagement comes in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customers that are engaging with your business will continually come back because you&#8217;ve built those connections<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re looking to grow and strengthen your business, improving customer engagement should be at the top of your list.\u00a0<\/span><span style=\"font-weight: 400;\">After all, happy and engaged customers are essential for the long-term success of any organization.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca58f84 elementor-widget elementor-widget-heading\" data-id=\"ca58f84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Personalize the experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8703a8 elementor-widget elementor-widget-text-editor\" data-id=\"e8703a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Personalization can be key to increase customer engagement. It makes customer feel more connected to the business.\u00a0<\/p><p>But, it&#8217;s not just about adding a name to your customers account. <strong>It&#8217;s about connecting with them based on their interests<\/strong>.\u00a0<\/p><p>By offering personalized messages, ads, recommendations, etc&#8230; customers will be more likely to engage with your business.\u00a0<\/p><p><a class=\"color-link\" title=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" aria-label=\"80% of consumers\">80%<\/a> of customers are more likely to make a purchase from a brand that provides personalized experiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1eb925 elementor-widget elementor-widget-heading\" data-id=\"f1eb925\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Utilize social media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78ccdf elementor-widget elementor-widget-text-editor\" data-id=\"e78ccdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social media can be a great way to gain customer engagement. <strong>It can make it easier for customers interact with your business<\/strong>.<\/p><p>Customers can comment, like, share, follow or subscribe &#8211; you just need to entice that action.\u00a0<\/p><p>Create and share valuable content that resonates with your target audience, sparking conversations and encouraging them to engage with your brand.<\/p><p>Run contests, polls, or surveys to encourage participation and gather feedback. Social media can be a powerful tool to get connected with your customers.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ccd91 elementor-widget elementor-widget-menu-anchor\" data-id=\"d5ccd91\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fifth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92763c5 elementor-widget elementor-widget-heading\" data-id=\"92763c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to measure customer engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-061780b elementor-widget elementor-widget-text-editor\" data-id=\"061780b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Measuring customer engagement is essential for any business that wants to build relationships with customers and improve customer service.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are a variety of metrics you can use to measure customer engagement, including <a href=\"https:\/\/www.cmswire.com\/customer-experience\/what-is-customer-satisfaction-score-csat\/\" target=\"_blank\" rel=\"nofollow noopener\">customer satisfaction scores<\/a>, rates, customer response times, and customer feedback.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72f739 elementor-widget elementor-widget-image\" data-id=\"e72f739\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Visitor-Default-\u2013-9-1-1024x576.png\" class=\"attachment-large size-large wp-image-8821\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Visitor-Default-\u2013-9-1-1024x576.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Visitor-Default-\u2013-9-1-300x169.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Visitor-Default-\u2013-9-1-768x432.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Visitor-Default-\u2013-9-1-1536x864.png 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Visitor-Default-\u2013-9-1-2048x1152.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Use Breadstack to monitor engagement on your website. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9385a0f elementor-widget elementor-widget-heading\" data-id=\"9385a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Different ways to measure customer engagement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065aa9a elementor-widget elementor-widget-text-editor\" data-id=\"065aa9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Customer satisfaction scores<\/strong> &#8211; a great way to measure customer engagement as they measure how customers feel about your products and services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customer retention rates<\/strong> &#8211; measure how often customers return to make repeat purchases, which is a great indicator of a customer loyalty program.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customer response times<\/strong> &#8211; tell you how quickly you&#8217;re responding to customer inquiries or complaints, which shows customers that you value their time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Customer feedback<\/strong> &#8211; a great way to measure customer engagement as it gives you insight into how customers feel about your products and services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By using these metrics, you can get a clear picture of your customer&#8217;s engagement with your business and make changes to improve customer service.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Measuring your customer engagement is going to be an important step to ensure things are working properly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f46b4 elementor-widget elementor-widget-menu-anchor\" data-id=\"c9f46b4\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sixth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4febdce elementor-widget elementor-widget-heading\" data-id=\"4febdce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Quick tips for customer engagement\u00a0<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3be72 elementor-widget elementor-widget-text-editor\" data-id=\"2a3be72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>The first step to improving customer engagement is to get to know your customers<\/strong>. Identify who they are and what they want, so you can tailor your products and services to their needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You should also make sure that you&#8217;re providing excellent customer service, responding promptly to customers&#8217; inquiries and addressing any issues they may have.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, consider using social media and other channels to engage with customers and build relationships.<\/span><\/p><p><span style=\"font-weight: 400;\">Through these channels, you can communicate with customers in a more personal and meaningful way. Finally, don&#8217;t forget to ask for feedback.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Use surveys, questionnaires, and other tools to get insights into what customers think of your product or service.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This will help you identify areas where you can improve, so you can ensure that customers have the best experience possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With these strategies, you can improve customer engagement and create a loyal base of customers who will stick with your business for years to come.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b0895 elementor-widget elementor-widget-image\" data-id=\"f3b0895\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Live-Chat-Customer-Info-Unlocked-1-1024x576.png\" class=\"attachment-large size-large wp-image-8813\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Live-Chat-Customer-Info-Unlocked-1-1024x576.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Live-Chat-Customer-Info-Unlocked-1-300x169.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Live-Chat-Customer-Info-Unlocked-1-768x432.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Live-Chat-Customer-Info-Unlocked-1-1536x865.png 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Live-Chat-Customer-Info-Unlocked-1-2048x1153.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Using live chat is a great way to increase engagement. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6884907 elementor-widget elementor-widget-menu-anchor\" data-id=\"6884907\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"seventh-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f916b7a elementor-widget elementor-widget-heading\" data-id=\"f916b7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Get started with customer engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a1096 elementor-widget elementor-widget-text-editor\" data-id=\"c1a1096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Breadstack is here to help businesses just like you implement better customer engagement.<\/p><p>Implement better customer service practices and connect with your customers the right way. Use our platform to better understand your customers while making the necessary improvements.<\/p><p>Check out a <a href=\"https:\/\/breadstack.com\/contact\/\" target=\"_blank\" rel=\"noopener\">demo<\/a> to explore how Breadstack can increase your customer engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer engagement is a very important aspect of a business. Before just having your product out in the world was enough, but now, customers are expecting more.\u00a0 Customers are seeking a connection with the brands they interact with. Chances are if you&#8217;re missing out on customer engagement you&#8217;re missing out on more sales.\u00a0 Optimizing your [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[39],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Customer Engagement\u00a0 | Breadstack Dispensary eCommerce Software<\/title>\n<meta name=\"description\" content=\"Customer engagement strategies are essential for any business that wants to succeed. 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