{"id":8828,"date":"2022-12-09T19:35:33","date_gmt":"2022-12-09T19:35:33","guid":{"rendered":"https:\/\/breadstack.com\/?p=8828"},"modified":"2024-03-04T00:58:20","modified_gmt":"2024-03-04T00:58:20","slug":"define-personalization","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/marketing\/define-personalization\/","title":{"rendered":"Define Personalization: Best Practices To Build Customer Loyalty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8828\" class=\"elementor elementor-8828\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f034d83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f034d83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3f787d\" data-id=\"a3f787d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7d549 elementor-widget elementor-widget-text-editor\" data-id=\"fd7d549\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Personalization is a powerful tool in marketing that a business can use to improve their marketing campaigns.<\/p><p><strong>Messages can be personalized for the target customer which connects with them better and increases conversion rates.<\/strong><\/p><p>Personalization can be even used outside of marketing. We&#8217;ll offer some useful tips and steps to implement it with your own business.<\/p><ul><li><a href=\"#second-heading\">What is personalization?<\/a><\/li><li><a href=\"#third-heading\">Examples of personalization<\/a><\/li><li><a href=\"#fourth-heading\">What is personalized marketing?<\/a><\/li><li><a href=\"#fifth-heading\">What are the benefits of personalized marketing?<\/a><\/li><li><a href=\"#sixth-heading\">Challenges of Personalization<\/a><\/li><li><a href=\"#seventh-heading\">Creating successful personalized marketing<\/a><\/li><li><a href=\"#eighth-heading\">Use personalization with marketing<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a2ba9 elementor-widget elementor-widget-menu-anchor\" data-id=\"c4a2ba9\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be60973 elementor-widget elementor-widget-heading\" data-id=\"be60973\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is personalization?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6666e elementor-widget elementor-widget-text-editor\" data-id=\"dd6666e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Personalization is when a process of individualized information is tailored to an experience<\/b><span style=\"font-weight: 400;\">. Personalization should enhance the experience for individuals and create a better connection.<\/span><\/p><p><span style=\"font-weight: 400;\">Think about if you are buying a gift for a loved one. You\u2019re not going to be purchasing something random. If it\u2019s a loved one, you\u2019ll know what they like, dislike or need and you can buy their gift based on this data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Personalization through business can mean the same thing. Businesses often collect data on their customers and this can <\/span><b>lead to better-personalized experiences for customers present and future<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7f7a0 elementor-widget elementor-widget-menu-anchor\" data-id=\"de7f7a0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4609853 elementor-widget elementor-widget-heading\" data-id=\"4609853\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Examples of personalization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0419013 elementor-widget elementor-widget-text-editor\" data-id=\"0419013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Personalization is done by the business. They modify the experience for the customers, <\/b>but what does this actually look like? Here are some examples.<\/p><p><span style=\"font-weight: 400;\">When Facebook is showing ads or related posts that is personalization because Facebook is modifying your experience.\u00a0<\/span><\/p><p>Below shows a Facebook post, from Shutterstock with a targeted ad. Based on their personalization preferences set we were shown this ad.<\/p><p>As we talk about below, companies use all sorts of data. Since we&#8217;ve been browsing &#8220;royalty-free images &#8220;on Google it&#8217;s not surprising we were shown this personalized ad on Facebook.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30040a elementor-widget elementor-widget-image\" data-id=\"d30040a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"630\" height=\"653\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.18.06-PM.png\" class=\"attachment-large size-large wp-image-8834\" alt=\"Personalization example from Facebook.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.18.06-PM.png 630w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.18.06-PM-289x300.png 289w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Personalization example from Facebook.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046309e elementor-widget elementor-widget-text-editor\" data-id=\"046309e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another example of personalization is Spotify&#8217;s recommendations for albums, songs, or artists. Spotify analyzes customer listening history, engagement patterns and overall activity on the app.<\/p><p>They use this data along with other users with similar information to personalize recommendations for you.<\/p><p>Below show&#8217;s Spotify&#8217;s recommendations for a user. For someone that listens to a lot of rock, it&#8217;s pretty clear why they would get this recommendation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188f419 elementor-widget elementor-widget-image\" data-id=\"188f419\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"886\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/319856662_627996012415515_4526890993350790045_n-740x1024.jpg\" class=\"attachment-large size-large wp-image-8982\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/319856662_627996012415515_4526890993350790045_n-740x1024.jpg 740w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/319856662_627996012415515_4526890993350790045_n-217x300.jpg 217w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/319856662_627996012415515_4526890993350790045_n-768x1062.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/319856662_627996012415515_4526890993350790045_n.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Personalization example with Spotify.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e41ff elementor-widget elementor-widget-menu-anchor\" data-id=\"00e41ff\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9de35 elementor-widget elementor-widget-heading\" data-id=\"7c9de35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is personalized marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b6f1d elementor-widget elementor-widget-text-editor\" data-id=\"43b6f1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalized marketing is a powerful tool business can use to have better marketing campaigns. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s because <\/span><b>campaigns that are personalized for prospects or existing consumers are going to connect with them better<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalized marketing is when you tailor your marketing based on the data collected. This way you can personalize your marketing efforts to perform better with each campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even get creative with personalized marketing depending on the data you have. Different data can be collected (there are more data points, the list could be endless):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geolocation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Source<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Browser or device type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchases made<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lifetime value&nbsp;<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfade7 elementor-widget elementor-widget-image\" data-id=\"dbfade7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"341\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.14.46-PM.png\" class=\"attachment-large size-large wp-image-8833\" alt=\"Google Analytics is a great tool for personalization.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.14.46-PM.png 1021w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.14.46-PM-300x160.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-09-at-1.14.46-PM-768x409.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google Analytics is a great tool for personalization.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f41332 elementor-widget elementor-widget-menu-anchor\" data-id=\"7f41332\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fifth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3018406 elementor-widget elementor-widget-heading\" data-id=\"3018406\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What are the benefits of personalization?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80b63e elementor-widget elementor-widget-text-editor\" data-id=\"d80b63e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalized marketing is a great concept for business owners because it benefits everyone.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed11f7 elementor-widget elementor-widget-heading\" data-id=\"6ed11f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Better customer experience <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23d75c elementor-widget elementor-widget-text-editor\" data-id=\"e23d75c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A personalized experience improves the customer journey for all your customers. Through personalized marketing, you\u2019re speaking to their needs, wants or desires. <b>Instead of just another marketing campaign, it becomes more relatable<\/b>.\u00a0<\/p><p>Once someone understands what we\u2019re looking for, we become more willing to interact with them. It\u2019s breaking down those barriers a customer can put up to gain the<a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/customer-trust\"> trus<\/a>t of a business.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d478f2 elementor-widget elementor-widget-heading\" data-id=\"7d478f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">A better ROI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a924266 elementor-widget elementor-widget-text-editor\" data-id=\"a924266\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing campaigns cost time and money, sometimes a lot of time and a lot more money. Not personalizing marketing campaigns leads to unstable results. The audience you\u2019re marketing to won\u2019t feel inclined to take action and interact with your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another key benefit of not personalizing is you could be sending a marketing message out to the wrong audience. Let\u2019s say you sell dog leashes.<\/span><\/p><p><span style=\"font-weight: 400;\">Advertising to people that have a cat or no animal at all would be a waste of money. These people wouldn&#8217;t be buying your product or even paying attention. However, if you were to able market to only dog people your chances of success become a lot higher.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d31f8 elementor-widget elementor-widget-heading\" data-id=\"d5d31f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Improved brand loyalty<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2137153 elementor-widget elementor-widget-text-editor\" data-id=\"2137153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.businessnewsdaily.com\/16027-customer-retention-rate.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">65% <\/span><\/a><span style=\"font-weight: 400;\">of business purchases come from returning customers. It\u2019s also 7 times less expensive to retain customers than to acquire new ones.<\/span><\/p><p><span style=\"font-weight: 400;\">What do these statistics tell us? <a href=\"https:\/\/breadstack.com\/marketing-sales\/why-customer-retention-is-important\/\" target=\"_blank\" rel=\"noopener\">Customer retention<\/a> is important and customer retention comes from brand loyalty.<\/span><\/p><p><b>Personalization marketing makes attracting repeat customers easier<\/b><span style=\"font-weight: 400;\">, but also creates a better experience for all customers; prospects or existing ones.<\/span><\/p><p><span style=\"font-weight: 400;\">People are more likely to become repeat customer that personalizes their experience to them. It allows them to feel that businesses are helping them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f29a2 elementor-widget elementor-widget-menu-anchor\" data-id=\"56f29a2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sixth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aaac8f elementor-widget elementor-widget-heading\" data-id=\"3aaac8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Challenges of personalization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c447e5 elementor-widget elementor-widget-text-editor\" data-id=\"3c447e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalization and even personalization marketing are great tools businesses can use, but it does have their own challenges.<\/span><\/p><p><span style=\"font-weight: 400;\">Questions like where do I get customer data or what if your customers have different needs? All of these can be answered.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de73619 elementor-widget elementor-widget-heading\" data-id=\"de73619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Gather data the right way<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6990800 elementor-widget elementor-widget-text-editor\" data-id=\"6990800\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A personalized experience starts with data, but where do you get this data? <\/span><b>You can\u2019t have a personalized marketing experience if you don\u2019t have the data to target<\/b><span style=\"font-weight: 400;\"> &#8211; this would be called gambling your marketing budget.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But all jokes aside using a <\/span><a href=\"https:\/\/breadstack.com\/marketing-sales\/crm-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C<\/span><span style=\"font-weight: 400;\">RM<\/span><\/a><span style=\"font-weight: 400;\"> software can be an amazing tool to capture information. CRM systems can also collect this information automatically.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Interested in using a CRM? Check out <\/span><a href=\"https:\/\/breadstack.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Breadstack<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b4ed9 elementor-widget elementor-widget-image\" data-id=\"a5b4ed9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3455\" height=\"1800\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1.png\" class=\"attachment-full size-full wp-image-8832\" alt=\"Utilize customer information with Breadstack.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1.png 3455w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1-300x156.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1-1024x533.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1-768x400.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1-1536x800.png 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-09-14-at-3.49-1-2048x1067.png 2048w\" sizes=\"(max-width: 3455px) 100vw, 3455px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Utilize customer information with Breadstack.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663a690 elementor-widget elementor-widget-text-editor\" data-id=\"663a690\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you have a CRM in place or not, there are ways to capture this data. The first one is analytics. You\u2019ll be able to track people&#8217;s behaviour on your website with a piece of code on your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The second method is asking customers for forms, and surveys. There\u2019s a reason that a lot of businesses ask you to fill out surveys.\u00a0<\/span><\/p><p><b>Be mindful of the data you collect from your customers<\/b><span style=\"font-weight: 400;\">. Even asking yourself about the personalization level can help keep your customer data respectful without going over the top.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e31a76 elementor-widget elementor-widget-heading\" data-id=\"1e31a76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Create balance <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8572e elementor-widget elementor-widget-text-editor\" data-id=\"eb8572e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you like when you search for something on Google and then the next time you visit a social media site it shows you what you were looking for? You\u2019ll get mixed opinions on this type of subject and yes this is businesses offering personalization.\u00a0<\/span><\/p><p><b>Balance is key with personalization even without a marketing context behind it<\/b><span style=\"font-weight: 400;\">. Delivering your ads at the right time can ensure your audience actually wants to see the ad and it won\u2019t be seen as aggressive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed683f elementor-widget elementor-widget-heading\" data-id=\"eed683f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Segment your audience <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8747ef elementor-widget elementor-widget-text-editor\" data-id=\"b8747ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unless you&#8217;re selling a particular product or service your audience is going to be different. If we look at a clothing store that sells every piece of clothing you\u2019ll get a split audience.<\/span><\/p><p><span style=\"font-weight: 400;\">It could be people interested in coats, pants or anything else. Using analytics you\u2019ll be able to see certain customers interacting with a certain style or even just constantly looking at pants.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, if you have a sale on pants, you could send the campaign to all your customers but you could also just tailor it to those customers that have been looking at pants.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You won\u2019t be wasting funds or your customers&#8217; time by sending them information they don\u2019t necessarily care about.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94deca elementor-widget elementor-widget-heading\" data-id=\"d94deca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Personalization statistics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d5138 elementor-widget elementor-widget-text-editor\" data-id=\"f7d5138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More and more businesses are using personalization within their business, whether it\u2019s to improve customer behaviour, sales conversions or marketing campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some interesting statistics.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">71%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers expect personalization<\/span><\/p><p><a href=\"https:\/\/www.wunderkind.co\/blog\/article\/smarterhq-wunderkind-audiences\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of customers will only engage with personalized messaging<\/span><\/p><p><a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/researchscape-evergage-2020-trends-in-personalization-report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">97%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers witnessed a rise in business outcomes as a result of personalization.<\/span><\/p><p><span style=\"font-weight: 400;\">Want to find out how to increase customer engagement? Read our article <\/span><a href=\"https:\/\/breadstack.com\/customer-service\/improve-customer-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cHow to improve customer engagement<\/span><\/a><span style=\"font-weight: 400;\">?\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3cd81 elementor-widget elementor-widget-menu-anchor\" data-id=\"6b3cd81\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"seventh-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d040c6 elementor-widget elementor-widget-heading\" data-id=\"6d040c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Creating a successful personalization plan<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed6b15 elementor-widget elementor-widget-heading\" data-id=\"5ed6b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 1: Decide on a team <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1133ffc elementor-widget elementor-widget-text-editor\" data-id=\"1133ffc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalized marketing should be taken care of by at least a few members of your team. If you have a dedicated marketing team, great!<\/span><\/p><p><span style=\"font-weight: 400;\">If not, getting a few people that know tech, product guidelines, and customer outreach will go a long way. Getting to know an audience and data analytics is going to take some work.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c27a19 elementor-widget elementor-widget-heading\" data-id=\"2c27a19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 2: Collect information <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb5f44 elementor-widget elementor-widget-text-editor\" data-id=\"abb5f44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Capture data can be from a variety of resources like surveys, forms, asking customers, or collecting data through customer activity<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, privacy plays an important role. You want to respect your customer&#8217;s information at all times.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Being honest and open about why you use data can build trust with customers. Customers expect the worst sometimes, so it&#8217;s good to be open.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d33b48 elementor-widget elementor-widget-heading\" data-id=\"4d33b48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 3: Organize data <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728d116 elementor-widget elementor-widget-text-editor\" data-id=\"728d116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Once data is collected organize it in any way you see fit<\/b><span style=\"font-weight: 400;\">. Are you separating demographic, buying habits, and customer descriptions? Great as long as it&#8217;s organized.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not all data will relate to marketing, pick the data points you want to use for marketing, but hold on to that other information it can be useful in other areas of your business.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5327b34 elementor-widget elementor-widget-heading\" data-id=\"5327b34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Step 4: Start personalizing <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca88ddd elementor-widget elementor-widget-text-editor\" data-id=\"ca88ddd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalized marketing can be used in any of your marketing campaigns whether that\u2019s google ads, social media ads, landing pages or personalized email marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, you\u2019ll be able to<\/span><b> have targeted marketing campaigns that can speak to the right customers<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73afded elementor-widget elementor-widget-menu-anchor\" data-id=\"73afded\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eighth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897a274 elementor-widget elementor-widget-heading\" data-id=\"897a274\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Use personalization with Breadstack<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5836d3 elementor-widget elementor-widget-text-editor\" data-id=\"f5836d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalization can be easier said than done, but now you have the right information to get started.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These few tips and steps we mentioned above can help give you success with personalization whether it\u2019s for marketing or not.\u00a0<\/span><\/p><p><b>Personalization can go a long way to improving relationships and overall increased revenue<\/b><span style=\"font-weight: 400;\">. Breadstack does offer integrated personalization with our unified commerce platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It helps you engage, delight and converts every customer you interact with.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63228e2 elementor-widget elementor-widget-image\" data-id=\"63228e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"960\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/08\/Email-Graphics-1.png\" class=\"attachment-full size-full wp-image-14994\" alt=\"Product recommendations on Breadstack\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/08\/Email-Graphics-1.png 1200w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/08\/Email-Graphics-1-300x240.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/08\/Email-Graphics-1-1024x819.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/08\/Email-Graphics-1-768x614.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9448a6d elementor-widget elementor-widget-text-editor\" data-id=\"9448a6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Breadstack can collect and utilize customer data to offer personalization. It can be done by agents offering product recommendations through our live chat service.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agents can also offer coupons and promotions based on customers&#8217; past history in real-time. I<\/span><span style=\"color: var( --e-global-color-text ); background-color: var(--bs-body-bg); text-align: var(--bs-body-text-align);\">mprove sales by connecting with customers and personalizing their experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to offer a personalized online experience for your customer?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b4f53 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"95b4f53\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/breadstack.com\/solutions\/marketing\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personalization is a powerful tool in marketing that a business can use to improve their marketing campaigns. Messages can be personalized for the target customer which connects with them better and increases conversion rates. Personalization can be even used outside of marketing. We&#8217;ll offer some useful tips and steps to implement it with your own [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[38,40],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization: Best Practices To Build Customer Relationships<\/title>\n<meta name=\"description\" content=\"How to define personalization? Personalization is when a process of individualized information is tailored to an experience...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/breadstack.com\/insights\/marketing\/define-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Define Personalization: Best Practices To Build Customer Loyalty | Breadstack Dispensary eCommerce Software\" \/>\n<meta property=\"og:description\" content=\"How to define personalization? 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