{"id":9182,"date":"2023-01-18T14:48:43","date_gmt":"2023-01-18T14:48:43","guid":{"rendered":"https:\/\/breadstack.com\/?p=9182"},"modified":"2023-08-23T13:41:54","modified_gmt":"2023-08-23T13:41:54","slug":"sales-conversion-rate","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/marketing\/sales-conversion-rate\/","title":{"rendered":"14 Ways to Increase Sale Conversion Rates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9182\" class=\"elementor elementor-9182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac5bc9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac5bc9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ae7de4\" data-id=\"9ae7de4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0371d8b elementor-widget elementor-widget-text-editor\" data-id=\"0371d8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Increasing conversion rates is part of any sales strategy goal. If you have the traffic coming to your website, you need to be able to develop strategies to turn those website visitors into customers.<\/p>\n<p>We&#8217;ll give you some helpful tips for making that happen along with other information about conversion rates.<\/p>\n<p>Let&#8217;s get started.<\/p>\n<ul>\n<li><a href=\"#second-heading\">What is a good sales conversion rate?<\/a><\/li>\n<li><a href=\"#third-heading\">How to calculate a sales conversion rate?<\/a><\/li>\n<li><a href=\"#fourth-heading\">Best sales strategies and practices<\/a><\/li>\n<li><a href=\"#fifth-heading\">Improving sales strategies for conversion rates<\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3af3d8 elementor-widget elementor-widget-menu-anchor\" data-id=\"f3af3d8\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-706c167 elementor-widget elementor-widget-heading\" data-id=\"706c167\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is a good sales conversion rate?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eab597 elementor-widget elementor-widget-text-editor\" data-id=\"7eab597\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conversion rate can be a term that gets thrown around loosely. Every business wants to increase its sales conversion rate but what does that exactly mean; what is a good conversion rate?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Conversions rates will vary depending on the company and even the industry. <strong>A good conversion rate in a general sense is around 10%<\/strong>, with some of the top-performing companies nearing 11-12%.<\/span><\/p><p><span style=\"font-weight: 400;\">Unbounce did a fantastic industry report looking at conversion rates &#8211; check out the report <a href=\"https:\/\/unbounce.com\/conversion-benchmark-report\/\" target=\"_blank\" rel=\"nofollow noopener\">here <\/a><\/span><span style=\"font-weight: 400;\">to find out where your industry and conversion rates stack up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether your conversion rate is at the top of 10% or around 5%, <strong>you can always find ways to improve your strategies to gain an increase<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27726e0 elementor-widget elementor-widget-menu-anchor\" data-id=\"27726e0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7c3a8 elementor-widget elementor-widget-heading\" data-id=\"dd7c3a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to calculate a sales conversion rate?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda8770 elementor-widget elementor-widget-text-editor\" data-id=\"dda8770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To calculate a conversion rate it\u2019s the number of sales divvied by the number of leads. After that has been collected multiply by 100 to get a percentage.<\/span><\/p><p><strong>Conversion rate = (number of sales\/number of leads)* 100<\/strong><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at an example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you had 200 sales last month and 800 leads come in, then to calculate the conversion rate would be (200\/600)*100 = 25%<\/span><\/p><p><span style=\"font-weight: 400;\">Your conversion rate for the month would be 25%<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbfb55c elementor-widget elementor-widget-menu-anchor\" data-id=\"fbfb55c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8895684 elementor-widget elementor-widget-heading\" data-id=\"8895684\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Best sales strategies and practices<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce457c elementor-widget elementor-widget-text-editor\" data-id=\"9ce457c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Improving conversion rates is always going to be a goal for your business. It&#8217;s part of any successful sales strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll have times when things seem stagnant. Sticking with the same strategies isn\u2019t always going to work. There are a number of ways to try new sales tactics and increase conversion rates. But, how?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are 14 ways of increasing sales conversion rates.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b770c elementor-widget elementor-widget-heading\" data-id=\"19b770c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">1. Focus on good leads<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2c5be elementor-widget elementor-widget-text-editor\" data-id=\"4c2c5be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A great sales strategy focuses on leads that matter. Leads can be any interest in a company, but the problem with leads is they can be good and bad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Good leads are people that have a general interest in the company that may be ready to buy and are assets in the sales processes<\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">Bad leads are not all that interested in the company. Good leads can generate sales while bad leads can take up time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Narrowing down your leads will allow you to focus on the good leads only so you can have an easier time converting.\u00a0<\/span><span style=\"font-weight: 400;\">Setting up your lead magnets to ensure good leads are entering the sales funnel will set you up for success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To narrow down the process asking more questions or setting up more barriers for those bad leads can be simple ways to get good quality leads.<\/span><span style=\"font-weight: 400;\">\u00a0<strong>It\u2019s much easier for the sales team to sell to someone who is already interested in buying<\/strong>.<\/span><\/p><p style=\"text-align: left;\">Looking to manage your leads? Check out &#8220;<a href=\"https:\/\/breadstack.com\/marketing-sales\/lead-management-systems\/\" target=\"_blank\" rel=\"noopener\">How to improve your lead management systems<\/a>&#8220;.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c551bd4 elementor-widget elementor-widget-heading\" data-id=\"c551bd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2. Build trust<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22c2d5 elementor-widget elementor-widget-text-editor\" data-id=\"d22c2d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.dixa.com\/page\/reconnecting-the-customer-experience\/\" target=\"_blank\" rel=\"noopener\">93%<\/a> of potential customers read reviews online before buying<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even ask yourself, do you purchase a product online without looking at the reviews or better yet, how do you feel when a product has no reviews?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Asking these questions shows us the value of building trust with our customers. Those reviews and other social proof methods build trust.\u00a0<\/span><span style=\"font-weight: 400;\">They give the buyer reasoning and confidence in the product if they have good reviews.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Adding more social proof into the sales process is a great way to increase conversion rates<\/strong>. Having trust with your customers gives them the confidence and comfortableness of buying from you.\u00a0<\/span><\/p><p>Adam Rogers the Senior Content Marketing Manager from Shopify noted &#8220;It\u2019s important to remember that trust is a matter of perception and something every business has to earn&#8221;.<\/p><p>Businesses have to continually put in the work to build trust. It won&#8217;t happen overnight, but it will happen with consistent effort.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4f520 elementor-widget elementor-widget-image\" data-id=\"fa4f520\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.11.32-AM.png\" class=\"attachment-large size-large wp-image-9190\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.11.32-AM.png 746w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.11.32-AM-300x171.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Uncaged Ergonomics product with reviews and ratings.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1948353 elementor-widget elementor-widget-heading\" data-id=\"1948353\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">3. Utilize a product demo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8bb77 elementor-widget elementor-widget-text-editor\" data-id=\"8c8bb77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Product demos are key to getting your audience to interact with your product<\/strong>. They can see the benefits for themselves and in turn, you can have higher conversion rates.\u00a0<\/span><\/p><p>It can be hard when you have a great product, but no one is interacting with it &#8211; this is where a demo can come in. Customers can try your product out and fall in love with it.\u00a0<\/p><p><span style=\"font-weight: 400;\">These product demos can work in two ways. It can either be like a free trial where customers can experience the product by themselves or it can be a product demo that is led by the company walking the customer through each amazing feature of the product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Product demos also have another feature for increasing conversion rates and that\u2019s generating leads.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To gain access to a demo customers should have to put in information to gain access. This way you can use that information to help with the demo and continue down the lead process.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56b7d3 elementor-widget elementor-widget-image\" data-id=\"e56b7d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"329\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.15.19-AM.png\" class=\"attachment-large size-large wp-image-9191\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.15.19-AM.png 647w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.15.19-AM-300x154.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Spotify's \"free trial would be a product demo. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62453a0 elementor-widget elementor-widget-heading\" data-id=\"62453a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">4. CTA matters<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891b30a elementor-widget elementor-widget-text-editor\" data-id=\"891b30a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your CTA matters. At any part of your sales funnel, you need to be analyzing your <a href=\"https:\/\/slickplan.com\/blog\/call-to-actions-will-always-matter\" target=\"_blank\" rel=\"nofollow noopener\">CTA<\/a> (call to action) if you want to increase conversion rates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>The best CTA\u2019s are highly visible, simple to understand, are placed somewhere with purpose<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That last point is the biggest one. If you\u2019re CTA is not in a position where it makes sense along the sales pipeline, chances are you\u2019ll have lower click-through rates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say in this article we added a CTA button exactly right here. It said, \u201cStart my demo with Breadstack\u201d. <\/span><span style=\"font-weight: 400;\">We can make the assumption that this would barely convert. Why? Because it doesn\u2019t entice the reader to click.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It doesn\u2019t make sense to add a CTA there because we\u2019re not talking about Breadstack anywhere.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, let\u2019s say we connected a sales strategy with one of Breadstack&#8217;s features and then added a CTA directly supporting that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It could say &#8220;Check out the sales strategy on Breadstack\u201d That CTA would have a much better CTR rate because it relates to the text and makes sense.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These examples can be said for the CTA position of your sales strategies; <strong>your CTA needs to make sense to increase conversion rates<\/strong>.\u00a0<\/span><\/p><p>A case study around CTAs by <a href=\"https:\/\/moz.com\/blog\/cta-case-studies\" target=\"_blank\" rel=\"noopener\">Moz<\/a> discovered they were able to increase conversion for a client by 245%. Do you know what they did? They made the CTA more convenient for the user.<\/p><p>Even something simple like moving a CTA or allowing better access can yield great results.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3d38e elementor-widget elementor-widget-image\" data-id=\"3c3d38e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"316\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.26.05-AM.png\" class=\"attachment-large size-large wp-image-9196\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.26.05-AM.png 908w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.26.05-AM-300x148.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.26.05-AM-768x380.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Wealthsimple's CTA for a tax blog. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f925305 elementor-widget elementor-widget-heading\" data-id=\"f925305\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">5. A\/B testing&nbsp;<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9223173 elementor-widget elementor-widget-text-editor\" data-id=\"9223173\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A\/B testing just means testing 2 different situations. Testing for your sales strategy plan to increase conversion rates could mean having two different landing pages, or sales pages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The marketing team and sales teams can set up 2 different situations you can change individual things about the pages and test which one would convert higher.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using A\/B testing is a fantastic way to increase conversion rates because you can really discover<strong> what works for your audience and what doesn\u2019t<\/strong>.\u00a0<\/span><\/p><p>Thomas J. Watson, the former Chairman and CEO of IBM stated &#8220;if you want to increase your success rate, double your failure rate&#8221;. Businesses can&#8217;t be afraid to fail with their testing.\u00a0<\/p><p><span style=\"font-weight: 400;\">Every time you test you\u2019ll be able to continually learn more about your audience and have better information for the next time you set up a page or campaign.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871dc3a elementor-widget elementor-widget-heading\" data-id=\"871dc3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">6. User Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15712e2 elementor-widget elementor-widget-text-editor\" data-id=\"15712e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A bad user experience will immediately ruin your conversion rates. Users will most likely click off before entering your sales funnel or even wanting to learn more about the product.\u00a0<\/span><\/p><p><strong>A good user experience can ensure customers are continuing to engage your brand until they are ready to convert.<\/strong><\/p><p><span style=\"font-weight: 400;\">Every step of the customer journey needs to consider user experience in order to see a higher conversion rate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Understanding what your customer likes, dislikes, pain points, and interest is all things that can help with the user experience. (this is why knowing your target market is so important)<\/span><\/p><p><span style=\"font-weight: 400;\">A good user experience process will increase sales conversions. <strong>You\u2019ll have customers less likely to click off and offer a welcoming experience from start to finish<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a082ebd elementor-widget elementor-widget-heading\" data-id=\"a082ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">7. Use exit-intent popups<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaed33 elementor-widget elementor-widget-text-editor\" data-id=\"1aaed33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Exit intent popups provide the user with a compelling offer before they leave the page<\/strong>.<\/p><p>To give an example of this, if you&#8217;re scrolling a page and then you decide to click exit, you&#8217;ll immediately see a pop-up come up before you fully can exit the page &#8211; this is an exit-intent pop-up.<\/p><p>These pops ups usually have an amazing offer with incredible value. They also have a great conversion rate. Exit intent popups can save <a href=\"https:\/\/breadstack.com\/ecommerce-operations\/shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">shopping cart abandonment<\/a> and increase revenue by <a href=\"https:\/\/popupsmart.com\/blog\/exit-intent-popup-examples\" target=\"_blank\" rel=\"noopener\">30%<\/a>.<\/p><p><strong>It&#8217;s important to note exit intent pop-ups should only be used when a customer hasn&#8217;t taken action<\/strong>. If the customer is already through the sales pipeline, it could be annoying and cause the opposite reaction you&#8217;re expecting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8288a0 elementor-widget elementor-widget-image\" data-id=\"c8288a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"613\" height=\"417\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.28.26-AM.png\" class=\"attachment-large size-large wp-image-9197\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.28.26-AM.png 613w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-18-at-9.28.26-AM-300x204.png 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Allison Task's exit intent pop up<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f619a35 elementor-widget elementor-widget-heading\" data-id=\"f619a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">8. Use customer engagement <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f750a elementor-widget elementor-widget-text-editor\" data-id=\"69f750a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer engagement isn\u2019t to provide excellent customer service, but of course, it helps.\u00a0\u00a0<strong>It\u2019s when a customer interacts with your business<\/strong>. This could be online or even offline.<\/p><p>An online engagement could be through social media or interacting with the website. In-person, this could be interacting with a sales rep.<\/p><p>Customer engagement builds trust, value, and loyal customers. When a customer interacts with your business, it means they care about your brand.\u00a0<\/p><p>They\u2019re more likely to make a purchase with the business when they feel a connection. They are no longer just a number making a purchase, they can feel like a valued customer.\u00a0<\/p><p>Want to learn more about customer engagement? Check out our article \u201c<a href=\"https:\/\/breadstack.com\/marketing-sales\/why-customer-retention-is-important\/\" target=\"_blank\" rel=\"noopener\">Why Customer Retention is Important?<\/a>\u201c<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b295daf elementor-widget elementor-widget-image\" data-id=\"b295daf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"681\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.16.44-AM-963x1024.png\" class=\"attachment-large size-large wp-image-9076\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.16.44-AM-963x1024.png 963w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.16.44-AM-282x300.png 282w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.16.44-AM-768x817.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.16.44-AM.png 1190w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Marriott Hotels social media post showing engagement<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9750b05 elementor-widget elementor-widget-heading\" data-id=\"9750b05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">9. Utilize promotions and discounts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843fc60 elementor-widget elementor-widget-text-editor\" data-id=\"843fc60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We all love promotions and discounts. They can provide happiness when our favourite product goes on sale or we have a great coupon code to use. <\/span><span style=\"font-weight: 400;\">They can become a powerful tool for business owners to increase sales. Promotions and discounts provide 2 things.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They provide the customer with a feeling like they&#8217;re getting a deal (which they are) that makes them happy to buy the products. <\/span><span style=\"font-weight: 400;\">The second thing they provide is scarcity. <strong>Scarcity is the feeling that you need to do something because you\u2019ll miss out<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, any one-day sale or Black Friday sale can count as using scarcity. Scarcity works for those on the fence about a product or service or just creates that urgency for people to take action.&nbsp;<\/span><\/p>\n<p>Check out these other examples of scarcity <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/12\/12\/scarcity-marketing\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Promotions and discounts can take away from your bottom line, but they can also drive more revenue with the increase in purchases.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note <strong>running these promotions and discounts all the time can have the opposite effect<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses that offer constant promotions and discounts customers will take note. It loses value when you offer these all the time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Create promotions and discounts at the right time to better convert customers. Check out <a href=\"https:\/\/breadstack.com\/chatso\/\" target=\"_blank\" rel=\"noopener\">Breadstack Chatso<\/a>. It lets you offer promotions and discounts in real-time on the chat service.&nbsp;<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a557c82 elementor-widget elementor-widget-image\" data-id=\"a557c82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"663\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.50.22-AM.png\" class=\"attachment-large size-large wp-image-9078\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.50.22-AM.png 944w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.50.22-AM-290x300.png 290w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.50.22-AM-768x796.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nike's discount on hoodies<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b75d5 elementor-widget elementor-widget-heading\" data-id=\"c7b75d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">10. Referrals are a powerful tool<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307ca7b elementor-widget elementor-widget-text-editor\" data-id=\"307ca7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Referrals will work for businesses. Sales reps should be using this as part of their sales strategy. <strong>A referral is a recommendation from a friend, family or even a colleague<\/strong>. They can be a great way to bring in new customers. Referrals work for everyone.<\/span><\/p><p><span style=\"font-weight: 400;\">The business offering a referral gets a new customer. The person mentioning the business usually gets an incentive for doing so, whether it\u2019s a free product or a discount. The person hearing the referral gets a good recommendation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The best example of a referral strategy is with <a href=\"https:\/\/www.hellofresh.ca\/\" target=\"_blank\" rel=\"nofollow noopener\">Hello Fresh<\/a>. They offer a 25$ credit when someone refers someone they know. That person being referred also gets a free box in the process. It&#8217;s a great incentive to tell people about Hello Fresh.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Any type of business can offer referrals. <strong>The key to this strategy is to have a proper incentive for clients (existing customers) to speak about your product or service<\/strong>, without it the client may not be thinking about the benefits of telling their friends and family.\u00a0<\/span><\/p><p>A study by the <a href=\"https:\/\/referralrock.com\/blog\/word-of-mouth-marketing\/\" target=\"_blank\" rel=\"noopener\">Nielsen group<\/a> found that referrals and word-of-mouth are the most trusted form of advertising. The second most trusted forms of advertising doesn&#8217;t even come close.\u00a0<\/p><p><span style=\"font-weight: 400;\">Remember referrals aren&#8217;t word of mouth. Word of mouth has no incentive for clients to talk about a business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Referrals are actively trying to get customers to talk about your business. But both hold a key message &#8211; Do a great job and tell everyone.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce873f6 elementor-widget elementor-widget-image\" data-id=\"ce873f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"311\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-11.50.36-AM.png\" class=\"attachment-large size-large wp-image-9081\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-11.50.36-AM.png 823w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-11.50.36-AM-300x146.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-11.50.36-AM-768x373.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hello Fresh referral program<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a9a9d elementor-widget elementor-widget-heading\" data-id=\"77a9a9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">11. Organically upsell <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb75b07 elementor-widget elementor-widget-text-editor\" data-id=\"bb75b07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Upsells can have a bad name. This is most likely due to people being upsold items when they simply don\u2019t relate to anything you purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">Upsells shouldn&#8217;t be seen as a negative. They should be seen as positive. <strong>They can actively assist your customer&#8217;s experience and create more sales<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at an example. DeLonghi makes coffee supplies. It could be coffee machines, espresso machines, filters, accessories and anything else related to coffee DeLonghi has the products.<\/span><\/p><p><span style=\"font-weight: 400;\">But DeLonghi doesn\u2019t upsell every product, why? Because it doesn\u2019t make sense. If we look at any espresso machine that comes with a milk frother, they offer an upsell to a pitcher and espresso cups.<\/span><\/p><p><span style=\"font-weight: 400;\">Both of these products would be of value to the customer purchasing the espresso machine. They\u2019ll need a pitcher for the milk frother and they may need to have espresso cups. Check out the upsell on their page here &#8211; <a href=\"https:\/\/www.delonghi.com\/en-ca\/ec885m-dedica-arte\/p\/EC885M\" target=\"_blank\" rel=\"nofollow noopener\">DeLoghni upsell.<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">This upsell <strong>creates a better experience for the customer by offering a product they need<\/strong> and it will improve sales for the business.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, on the other hand, if Delonghi offered coffee filters along with this it would be a bad upsell. The customer wouldn\u2019t be able to use the filters for the espresso machine.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It could cause the customer to annoyed and create a bad experience. The right upsell goes a long way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5024979 elementor-widget elementor-widget-image\" data-id=\"5024979\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"874\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.53.00-AM-750x1024.png\" class=\"attachment-large size-large wp-image-9079\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.53.00-AM-750x1024.png 750w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.53.00-AM-220x300.png 220w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.53.00-AM-768x1048.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-9.53.00-AM.png 894w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Delonghi's \"complete with\" is there upsell offer. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab63e62 elementor-widget elementor-widget-heading\" data-id=\"ab63e62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">12. It\u2019s a team effort<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8acaa4 elementor-widget elementor-widget-text-editor\" data-id=\"d8acaa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Each team member of a business can intervene in increasing sales<\/strong> whether that&#8217;s online sales or in-person sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s not always up to the sales team. If you\u2019re a small organization, of course, this looks much different, as individuals can fill multiple roles.\u00a0 <\/span><span style=\"font-weight: 400;\">But for companies with different departments like customer support, sales, product and marketing all connect to increasing sales.<\/span><\/p><p><span style=\"font-weight: 400;\">A bad experience can hinder the business reputation affecting the sales rep&#8217;s efforts. A bad customer experience can derail a successful marketing campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">Everyone needs to be on the same page. <strong>For any size company, this will come down to the operators<\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">They need to set the standards and systems in place so each department knows the level of service and operation the business wants to set.<\/span><\/p><p><span style=\"font-weight: 400;\">When everyone is on the same page the whole process becomes easier. Customers can have a successful and positive experience at each stage, increasing sales overall.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82bed32 elementor-widget elementor-widget-heading\" data-id=\"82bed32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">13. Provide value<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07566e elementor-widget elementor-widget-text-editor\" data-id=\"e07566e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Right now, you have a product or service you are offering to the world, it should provide deep value to your customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Does your product or service fill a need or issue? Or does it provide a better or easier task for someone? These questions bring up the value needed in a product or service for it to be successful.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>With a clear value in your offerings, your customers won\u2019t question the price<\/strong> (within reason of course).<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/open.spotify.com\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, for example, provides easy music or podcast streaming on any platform and anywhere. Millions of people listen to music or podcasts. Whether that be at home, at work, in the gym, in the car. The list goes on and on\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Spotify was one of the first and the best company to offer easy streaming. Their price of $10 a month is an easy no-brainer for the amount of value it provides.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60fccc elementor-widget elementor-widget-image\" data-id=\"d60fccc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"431\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-8.59.19-AM-1024x689.png\" class=\"attachment-large size-large wp-image-9074\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-8.59.19-AM-1024x689.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-8.59.19-AM-300x202.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-8.59.19-AM-768x517.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-04-at-8.59.19-AM.png 1510w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de43ba elementor-widget elementor-widget-heading\" data-id=\"5de43ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">14. Everything needs to be consistent <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21483ed elementor-widget elementor-widget-text-editor\" data-id=\"21483ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Everything we have listed for increased sales comes down to being consistent. It\u2019s not engaging with a customer once, it\u2019s not organically upselling once or it\u2019s not offering referrals once.<\/span><\/p><p><span style=\"font-weight: 400;\">All of these strategies should be done on a consistent base. Increasing sales doesn\u2019t happen overnight with strategies. The more time spent on these strategies the better results they\u2019ll bring in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Be patient and continue to do good work while implementing these strategies and you&#8217;ll see success<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e3730 elementor-widget elementor-widget-heading\" data-id=\"f6e3730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Key Takeaways<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2a31c elementor-widget elementor-widget-text-editor\" data-id=\"1e2a31c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Always build trust with quality content<\/li><li>Focus on good leads<\/li><li>Test when possible for better results<\/li><li>Customer experience is equally as important to your product<\/li><li>Utilize many sales options from promotions to referrals<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7c892 elementor-widget elementor-widget-menu-anchor\" data-id=\"6c7c892\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fifth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1337afe elementor-widget elementor-widget-heading\" data-id=\"1337afe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Improving sales strategies for conversion rates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fbc5b elementor-widget elementor-widget-text-editor\" data-id=\"d5fbc5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting website traffic to convert isn&#8217;t the easiest task for businesses. <strong>It takes time and effort to develop a sales strategy that leads to higher conversion rates<\/strong>.<\/p><p>There are many ways to increase conversion rates that you can implement with your sales strategies. Focusing on good quality leads is often the simplest strategy you can start using within your business.<\/p><p>Whichever strategy you decided to use <strong>trying new methods is a great way to see what&#8217;s working and gives you the opportunity to learn more<\/strong> about your audience.<\/p><p>Breadstack can help with adding highly customized shopping experiences for customers. We offer a headless commerce solution that gives you more control.\u00a0<\/p><p>Do you want to learn more?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28b2ab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f28b2ab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/breadstack.com\/solutions\/headless-commerce\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Click for more details!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increasing conversion rates is part of any sales strategy goal. If you have the traffic coming to your website, you need to be able to develop strategies to turn those website visitors into customers. We&#8217;ll give you some helpful tips for making that happen along with other information about conversion rates. Let&#8217;s get started. What [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[37,18,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 Ways to Increase Sale Conversion Rates | Breadstack Dispensary eCommerce Software<\/title>\n<meta name=\"description\" content=\"Increasing conversion rates is part of any sales strategy goal. 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