{"id":9435,"date":"2023-02-07T19:28:13","date_gmt":"2023-02-07T19:28:13","guid":{"rendered":"https:\/\/breadstack.com\/?p=9435"},"modified":"2023-08-04T15:40:02","modified_gmt":"2023-08-04T15:40:02","slug":"why-omnichannel-is-important","status":"publish","type":"post","link":"https:\/\/breadstack.com\/insights\/e-commerce\/why-omnichannel-is-important\/","title":{"rendered":"Why Omnichannel is Important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9435\" class=\"elementor elementor-9435\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdc6f89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdc6f89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2cdfe\" data-id=\"4c2cdfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd570ec elementor-widget elementor-widget-text-editor\" data-id=\"dd570ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Connecting with customers, improving convenience and providing a better experience are 3 of the things customers are always wanting.<\/p>\n<p>But how can businesses provide these key areas &#8211; they need to use omnichannel.<\/p>\n<p>In this article, we&#8217;ll explain why omnichannel is important for your business.<\/p>\n<ul>\n<li><a href=\"#second-heading\">What is omnichannel?<\/a><\/li>\n<li><a href=\"#third-heading\">Why omnichannel is important?<\/a><\/li>\n<li><a href=\"#fourth-heading\">Examples of omnichannel<\/a><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313776a elementor-widget elementor-widget-image\" data-id=\"313776a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"435\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_2231490085-1024x696.jpg\" class=\"attachment-large size-large wp-image-9440\" alt=\"Using omnnichannel for your store.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_2231490085-1024x696.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_2231490085-300x204.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_2231490085-768x522.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_2231490085-1536x1044.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_2231490085-2048x1393.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a69ce elementor-widget elementor-widget-menu-anchor\" data-id=\"e9a69ce\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"second-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8d558 elementor-widget elementor-widget-heading\" data-id=\"2a8d558\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is omnichannel?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f952cf7 elementor-widget elementor-widget-text-editor\" data-id=\"f952cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Omnichannel is a <strong>strategy for businesses to create a seamless shopping experience for all customers<\/strong>, whether they&#8217;re on desktop, mobile, in-store, or any other platform.<\/p><p>A business with an omnichannel strategy would mean customers will have a consistent experience with each platform they visit. They can also expect the same experience with the brand&#8217;s image, tone and messaging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4505fe elementor-widget elementor-widget-menu-anchor\" data-id=\"c4505fe\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"third-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f404b8b elementor-widget elementor-widget-heading\" data-id=\"f404b8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Why omnichannel is important?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdd526 elementor-widget elementor-widget-text-editor\" data-id=\"2fdd526\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Omnichannel can be a key implementation for your business. It provides a consistent experience across all platforms, no matter where your customers are. However, there are so many other impactful elements to using an omnichannel approach.\u00a0<\/span><\/p><ul><li>Purchase frequency is <a href=\"https:\/\/www.omnisend.com\/blog\/omnichannel-statistics\/\" target=\"_blank\" rel=\"noopener\">250%<\/a> higher on omnichannel than a single channel<\/li><li>Customer retention rates are <a href=\"https:\/\/www.omnisend.com\/blog\/omnichannel-statistics\/\" target=\"_blank\" rel=\"noopener\">90%<\/a> higher for omnichannel than single channel<\/li><li>Omnichannel shoppers have a <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/consumer-insights\/consumer-journey\/omni-channel-shoppers-an-emerging-retail-reality\/\" target=\"_blank\" rel=\"noopener\">30%<\/a> higher lifetime value compared to a single channel<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ededc6 elementor-widget elementor-widget-heading\" data-id=\"6ededc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Improve lifetime value<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4e642 elementor-widget elementor-widget-text-editor\" data-id=\"8f4e642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Omnichannel will increase the customer lifetime value by using multiple channels to support their customers. As customers visit all channels, they\u2019ll continually see deals, sales, perks, and other interactions from the business. <\/span><\/p><p><span style=\"font-weight: 400;\">The constant exposure of a company (in a non-pushy way) breaks down the barriers easier for customers to <strong>take it upon themselves to interact with the business<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>*Quick tip<\/strong> &#8211; the easier a customer can interact with your business the better. Limit the number of barriers it takes for a customer to connect with you.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02423bf elementor-widget elementor-widget-heading\" data-id=\"02423bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Improve retention rates\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce40539 elementor-widget elementor-widget-text-editor\" data-id=\"ce40539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Omnichannel provides an increase in retention rates with a 90% increase compared to a single channel. Businesses that only operate on a single channel, are missing out on exposure and the chance for customers to connect with them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Omnichannel uses multiple channels to connect with your customers. All of these different channels with the same messaging and image of your business all <strong>continually move the customer in the same direction<\/strong>.\u00a0<\/span><\/p><p>CRM software can also help with retention rates. Read more from our article about <a href=\"https:\/\/breadstack.com\/marketing-sales\/why-customer-retention-is-important\/\" target=\"_blank\" rel=\"noopener\">customer retention<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd4be7 elementor-widget elementor-widget-image\" data-id=\"9fd4be7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"553\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_1253216797-1024x885.jpg\" class=\"attachment-large size-large wp-image-9442\" alt=\"using omnichannel for retention rate\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_1253216797-1024x885.jpg 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_1253216797-300x259.jpg 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_1253216797-768x664.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_1253216797-1536x1328.jpg 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/shutterstock_1253216797-2048x1770.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43f37d elementor-widget elementor-widget-heading\" data-id=\"c43f37d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Improve customer experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fe4d0 elementor-widget elementor-widget-text-editor\" data-id=\"66fe4d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers are expecting a better experience with each business they interact with. Adopting an omnichannel approach for your business can quickly create a better customer experience. <\/span><\/p><p><span style=\"font-weight: 400;\">Whether a customer visits the website on desktop or mobile, social media, or in person, <strong>they can continue to have a consistent experience<\/strong>. <\/span><\/p><p><span style=\"font-weight: 400;\">Another way to increase customer experience is for a business can gain data on one channel and use it on another. No matter the channel the customer can pick up right where they left off.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d33d9 elementor-widget elementor-widget-menu-anchor\" data-id=\"69d33d9\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"fourth-heading\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e598db elementor-widget elementor-widget-heading\" data-id=\"9e598db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Examples of omnichannel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6506ed elementor-widget elementor-widget-text-editor\" data-id=\"d6506ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reading about omnichannel doesn&#8217;t always create a clear image, let\u2019s see a few in action. <\/span><\/p><p><span style=\"font-weight: 400;\">The popular coffee chain <a href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Starbucks<\/a> creates a seamless omnichannel experience across all of these platforms. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Starbucks uses social media, its app, its website and in-store to connect with customers<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57be529 elementor-widget elementor-widget-image\" data-id=\"57be529\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"602\" height=\"1024\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/325360853_707441247600133_1511634372412294510_n-602x1024.jpg\" class=\"attachment-large size-large wp-image-9438\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/325360853_707441247600133_1511634372412294510_n-602x1024.jpg 602w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/325360853_707441247600133_1511634372412294510_n-176x300.jpg 176w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/325360853_707441247600133_1511634372412294510_n-768x1307.jpg 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/325360853_707441247600133_1511634372412294510_n-903x1536.jpg 903w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/325360853_707441247600133_1511634372412294510_n.jpg 1080w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Starbucks' app home page. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da1ec2 elementor-widget elementor-widget-text-editor\" data-id=\"2da1ec2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All of the messaging and branding across this platform is consistent, even down to the staff interacting with customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It creates a familiar experience so you know what you&#8217;re getting with each interaction no matter the platforms. A step further into Starbucks&#8217; omnichannel strategy is with the app. <\/span><\/p><p><span style=\"font-weight: 400;\">The app lets you order ahead and pay or pay through the app while in the store. It creates an easy-to-use experience for the customer.\u00a0<\/span><\/p><p>Another business using omnichannel to its advantage is <a href=\"https:\/\/www.amazon.ca\/\" target=\"_blank\" rel=\"nofollow noopener\">Amazon<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e93873 elementor-widget elementor-widget-image\" data-id=\"1e93873\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"403\" src=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-07-at-10.38.31-AM-1024x644.png\" class=\"attachment-large size-large wp-image-9446\" alt=\"Amazon desktop home page.\" loading=\"lazy\" srcset=\"https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-07-at-10.38.31-AM-1024x644.png 1024w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-07-at-10.38.31-AM-300x189.png 300w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-07-at-10.38.31-AM-768x483.png 768w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-07-at-10.38.31-AM-1536x965.png 1536w, https:\/\/breadstack.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-07-at-10.38.31-AM.png 1938w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Amazon desktop home page.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b9e26 elementor-widget elementor-widget-text-editor\" data-id=\"81b9e26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon provides a seamless experience across desktop, mobile or even on their app.<\/p><p><strong>You always know how to comfortably use Amazon because everything stays consistent<\/strong>.<\/p><p>Amazon even goes a step further, by syncing data between platforms. If you add an item to your account on the app, you can expect that item to be on the desktop as well.<\/p><p>Or if you&#8217;re searching for a product on the desktop site, you can receive similar recommendations on the app.<\/p><p>One key takeaway from these examples is familiarity. Customers like it when things stay consistent. They know what to expect and they know how to use it. This is one of the reasons omnichannel is so effective as part of your strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connecting with customers, improving convenience and providing a better experience are 3 of the things customers are always wanting. But how can businesses provide these key areas &#8211; they need to use omnichannel. In this article, we&#8217;ll explain why omnichannel is important for your business. What is omnichannel? Why omnichannel is important? Examples of omnichannel [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":[48],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Omnichannel is Important? | Breadstack Dispensary eCommerce Software<\/title>\n<meta name=\"description\" content=\"Why omnichannel is important? Omnichannel can be an important strategy for businesses. 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