TL;DR
Toronto-based 1922 Cannabis transformed its digital presence after switching to Breadstack. In less than five months, they saw:
440% increase in online orders
422% increase in sales
61% customer reorder rate
Zero failed transactions
By combining Breadstack’s SEO-first eCommerce platform with their innovative e-bike delivery model, 1922 built a profitable, owned sales channel without relying on discounts or third-party marketplaces.
About 1922 Cannabis: Community, Delivery & Sustainability
Founded by Mike Dunn and Brooke, 1922 Cannabis quickly became known for its customer-first retail model in Toronto. From the start, they embraced delivery as a growth driver long before most cannabis retailers considered it essential.
What set them apart was their investment in eco-friendly e-bikes. Rather than adding more cars to downtown traffic, 1922 used sustainable delivery methods to provide fast, free, and green cannabis delivery.
This strategy didn’t just align with urban customer values, it also reduced costs, strengthened margins, and built brand loyalty in one of the most competitive cannabis markets in Canada
The Problem: 1922’s Digital Roadblocks
Despite their innovative approach, 1922 faced major challenges with their digital infrastructure:
No SEO Visibility
Without strong indexing, 1922 ranked on “page 40” for delivery-related keywords.
Uber was their primary acquisition funnel, which meant high fees and no customer ownership.
Poor Online Experience
Their old eCommerce stack required 9 clicks from product discovery to checkout.
Customers found it easier to stick with Uber than use the website.
Limited Customer Communication
No tools to update customers on deliveries, recover abandoned carts, or engage meaningfully.
Mike knew loyalty required better digital touchpoints.
The Three Problems Breadstack Solved
Mike Dunn outlined three major challenges Breadstack helped solve:
1. Visibility & SEO
Old providers left 1922 buried on “page 40” for keywords like cannabis delivery Toronto.
Breadstack’s SEO-first platform indexed product-level pages and pushed their site to the top of Google results.
2. Customer Experience
Before: 9 clicks from product discovery to checkout.
After Breadstack: streamlined to just 4 clicks.
The result: higher conversion rates and happier customers
3. Customer Communication
Automated abandoned cart emails and reorder reminders drove recurring revenue.
Live chat + real-time delivery tracking turned transactions into trusted brand experiences.
The Results: 1922 Cannabis’ Digital Transformation
In just 4.5 months post-launch, the numbers speak for themselves:
440% increase in online orders 📈
422% increase in sales 💸
$76.85 average order value
61% of customers reordered 🔁
One customer placed 52 orders in five months
One customer spent $3,595
✅ Zero failed transactions with Cova Pay
From Uber Dependence to Customer Ownership
Before Breadstack, 1922’s growth was tied to Uber. While it drove orders, it also meant razor-thin margins and zero data ownership.
With Breadstack, they built a scalable, branded eCommerce channel, one that matched the convenience of Uber but gave them full control over the customer relationship.
That translated into $110,000 in online revenue flowing through Breadstack’s platform in less than five months.
Loyalty Without Discounts
Unlike many cannabis retailers that rely on promos, 1922 achieved a 61% reorder rate without offering a single discount.
Why 1922 Chose Breadstack
SEO-first technology driving organic traffic.
Streamlined checkout with fewer clicks.
Full data ownership—no reselling or third-party control.
Reliable payments with zero failed transactions.
Lessons for Other Cannabis Retailers
Stop renting customers from marketplaces. Build your own funnel.
Simplify checkout. Fewer clicks = more conversions.
Customer experience beats discounts. Real loyalty comes from ease, not promos.
Delivery is the growth engine. Think logistics-first, not just in-store traffic.
