15 Ecommerce Website Design Tips

Designing a website.

In today’s world ecommerce websites are becoming more and more popular. Before having an ecommerce site was rare, but with the greatness of technology, it has become easier for anyone to get started with an ecommerce business.

Of course, building a website without professional help or extensive knowledge about the ecommere website space your website can lack the design it needs to gain website visitors.

We’ll give you 15 tips to get your ecommerce site ready for action so you can have a successful online store and ultimately gain more sales.

ecommerce website

Use social proof

How do people make the right decisions for their trust? Social proofs. When designing e-commerce websites, make sure you display the positive comments your customers have given.

Make a rating section where people can rate your product. Add testimonial pages with a quote about the experience of your clients. 

Ask customers for feedback on their product—and what they liked about it – and put this information into your e-commerce site. All good ecommerce sites will have some sort of social proof to entice customers to purchase when online shopping.

Make checkout easy

If you are making checkout difficult for customers then you’ll lose them. The easiest and most straightforward ways of selling a product are – and should be – easy.

Keep all checkout pages clean and easily accessible. Let customers register at your website or check out as guests. An ecommerce business is about the simplicity of using online. 

When making online purchases your customers should have a seamless process. This will help you have a successful ecommerce site.

Keep your products organized

The goal of your ecommerce site should be to help people easily find the product. You can arrange products into specific categories. Categories need to be easily accessible using menus to streamline the search.

This gives the customer a look at specialized products you didn’t know you had before. Its ecommerce store has many product categories on its menu, including accessories, applications and more.

When an individual clicks on an electronic type category, they can narrow the results to specific options such as electronic type brand. Good ecommerce web design means having an organized website.

website design

Utilize simple website design

An ecommerce site that s simple will be more attractive and trusted content than visually complex sites. Is your website optimized to improve conversions?

For simplifying website development for online commerce. Ignore unnecessary data by using a minimal design theme with lots of whitespaces. An omnichannel strategy can help you implement a seamless website flow.

Calls for action are clearly outlined and the simplistic design creates a professional and minimalist look. Simple ecommerce website design isn’t always the option for everyone, but it can be easily applied to make a website look clean.

Don't distract users

It is important to design an ecommerce website that generates sales. The goal of your ecommerce site is to gain more sales. Having unnecessary pop-ups or other pages can lead you to an unwanted buying experience for your website visitors.

Having high-quality product images is also going to make a difference. Blurry photos can take away the professionalism of your website. Your ecommerce store is about sales. Website visitors should be pointed in the right direction.

Be honest about pricing

Honesty is a very good policy. Make sure to always make a good impression on what product or service your business sells. Avoid hiding any of this information and making it hard to find your website.

Burying price info from your ecommerce store is harmful and can even ruin your site. Rather put it somewhere that can be easily understood. 

These rules are applicable to transport too. Make it clear what shipping fees are involved and what shipping policies you require customers to follow.

Quick, simple checkout

There have never been any more reasons carts are abandoned than a complicated checkout procedure. How can e-Commerce simplify checkout process? Let the users take part in the visit by visiting the place.

People get suspicious when they need so many details to make an offer. The need for creating your own account could turn them out quickly as you would say “cart abandonment”. 

Send only information that is necessary such as delivery information, name and payments. If a product is digitally delivered, there is no need for a contact number.

Include reviews and testimonials

72% of internet shoppers say they read reviews before buying anything. It is also possible to make the information useful by putting a review on the web directly from the author. Customer feedback is an efficient method for promoting your business.

The best way of incorporating product-specific reviews into the description of each individual product is through an e-commerce website. 

You can even create one page on your website for reviews or testimonials. The site includes testimonials for potential customers to view in-depth.

Use a view cart button

Most online e-commerce websites usually feature a small shopping cart icon on all pages (usually in the top-right corner). It is a way for users to see what they added to the cart.

It’s a very important element in an ecommerce website design! The presence of this icon on any page in the customer’s web browser increases conversion rates.

Please check the icon updates in realtime and is identifiable as an e-commerce product. We can never have people confused about something. It’s an important button on your website.

Mobile optimization

More than 50 percent of websites are accessed via mobile devices. This figure will continue to grow with more sophisticated smartphone and tablet devices. Have your ecommerce website design adapt to mobile.

It’s always important to check as well how your website looks. It could look great on a computer but bad on a mobile device. Good ecommerce website design needs to look good on mobile.

Provide clear navigation

Make it easy for visitors to find information on your website. It allows users to quickly navigate between different sections or pages of the website, enhancing the overall user experience.

Better navigation structure boosts the chances of visitors staying longer on the site, exploring more pages, and ultimately converting into customers or taking desired actions.

Setting up a website design.

SEO still matters

SEO plays an important role in your business which means it needs to be thought about even in the website design. It helps improve the visibility and ranking of your website in search engine results.

SEO can also improve the overall user experience by ensuring that your website is properly structured and loads quickly. Effective SEO implementation can drive more conversions, boost brand credibility, and provide long-term growth opportunities for your business.

Place CTAs properly

CTA or call to actions entice your visitors to take action on a page. It could be to sign up for a service or a demo. It could also be to visit a new page. 

A CTA needs to be highly visible and placed with purpose. Without clear and compelling CTAs, visitors may be unsure of the next steps to take, resulting in missed opportunities for engagement and conversion.

Use good visuals

Visuals are essential for website design as they have a significant impact on user engagement and overall user experience. They can capture attention, convey information more effectively, and evoke emotions, helping to create a memorable and engaging website. 

Visuals also play a crucial role in showcasing your products or services. It allows users to get a better understanding of what you’re selling.

Have a responsive design

Make sure your website is fully responsive and adapts seamlessly to different screen sizes and devices. Visitors will click off if pages are loading slowly or simply don’t look right. 

It also positively impacts SEO, as search engines prioritize mobile-friendly websites in their rankings, leading to increased visibility and organic traffic.

Go headless with Breadstack

Our 15 ecommerce website design tips can certainly help with your optimizations. Having more flexibility can give you more control in increasing sales. 

One of the ways to do this is by using headless commerce. It can help you gain even more flexibility within your site. Breadstack’s headless commerce solution lets you take control. 

  • Increase conversions
  • Simpler integrations
  • Better front-end customizations 
  • Create a highly customized experience

Ready to go headless?